AL Air National Guard Digital Recruiting
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Alabama Air National Guard (ALANG) is conducting a Sources Sought for market research to identify potential partners for Digital Recruiting efforts. The goal is to enhance ALANG's digital footprint, connect with early-career talent (ages 17-28) across a national network of higher education institutions, drive brand awareness, increase qualified leads, and meet recruiting goals. Responses are due May 11, 2026.
Scope of Work
The ALANG seeks a comprehensive partnership to expand its digital presence within the higher education community. All services shall be delivered digitally via the vendor’s online platform. Required capabilities include:
- Network & Proactive Engagement: Provide access to a nationwide network of 4-year universities, community colleges, and technical schools. Offer a platform for targeted messages to at least 60,000 pre-qualified candidates annually based on criteria like major, skills, and military interest. Facilitate promotion of virtual and in-person recruiting events.
- Branding & Content Delivery: Host a centralized, premium-branded employer page for ALANG to serve as a hub for recruiting content, job postings, and events. Support hosting and promoting video content and other branding materials.
- Job Postings & Application Management: Support unlimited job postings for ALANG opportunities (full-time, part-time, internships). Achieve a Job View-to-Application conversion rate of at least 15% for actively promoted roles.
- Reporting & Analytics: Provide detailed quarterly performance reports including candidates reached, employer page views, follower growth, job views, total applications, conversion rates, event attendance, and benchmarking analysis.
Contract & Timeline
- Type: Sources Sought / Market Research
- Anticipated Period of Performance: One (1) year from contract award.
- Set-Aside: None specified (market research stage).
- Response Due: May 11, 2026, 2:00 PM CST.
- Published: April 23, 2026.
- Product/Service Code: R701 (Advertising Services).
Requested Information
Interested parties must submit a capability statement (not to exceed 5 pages) demonstrating their ability to meet the outlined requirements. Submissions should include:
- Company Information (Name, Address, POC, Phone, Email)
- Business Identification (CAGE Code, UEI)
- Business Size Status (e.g., Small Business, 8(a), SDVOSB, HUBZone, WOSB)
- Detailed narrative addressing capabilities with specific examples.
Submission Instructions
Submit responses via email to MSgt Douglas Seaton at douglas.seaton@us.af.mil. The subject line must be "Response to Sources Sought Notice: ALANG Digital Recruiting Partnership."
Additional Notes
This is a Sources Sought notice for market research purposes only and is not a solicitation for proposals. The Government will not pay for information submitted.