ALANG Digital Marketing
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The National Guard Bureau intends to award a firm-fixed-price purchase order on a sole source basis to Directional Ad-Vantage Holdings, LLC for Digital Marketing Services for the Alabama Air National Guard (ALANG). This requirement focuses on local digital advertising in specific areas within Alabama. Capability statements from other responsible sources are due by May 29, 2026.
Scope of Work
The requirement is for digital advertising services to promote the Alabama Air National Guard at a local level. This includes advertising in areas where ALANG bases are located, as well as one area not covered by a local recruiter. The services will involve five different advertising sites and will run for a total of 52 weeks.
Contract & Timeline
- Type: Firm-Fixed-Price Purchase Order (Sole Source Intent)
- Set-Aside: None (Sole Source)
- Response Due: May 29, 2026 (19:00:00Z)
- Published: May 13, 2026 (18:09:26Z)
- Product Service Code: R701 (Advertising Services)
- Place of Performance: Montgomery, AL
Evaluation & Response
This notice is an intent to award on a sole source basis and is not a request for competitive proposals. However, all responsible sources may submit a capability statement, proposal, or quotation. These submissions will be considered by the agency solely for the purpose of determining whether to conduct a competitive procurement. A determination by the Government not to compete this proposed contract based on responses remains at the Government's discretion.
Contact Information
- Primary Contact: Douglas Seaton (douglas.seaton@us.af.mil, 334-394-7528)
- Secondary Contact: Jeremy Hendrick (jeremy.hendrick@us.af.mil, 334-394-7410)