ALANG Digital Marketing
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The USPFO Activity for the Alabama Air National Guard (ALANG) has awarded contract W50S6N26PA019 to Directional Ad-Vantage Holdings, LLC for Digital Marketing services. This contract, issued as a Total Small Business Set-Aside, supports an "ALANG Recruiting Smartlite Campaign" through digital advertising.
Scope of Work
The awarded contract involves providing digital advertising services for 52 weeks. This includes utilizing five digital billboards located in high-traffic shopping centers across Alabama, specifically in Huntsville, Hoover, Mobile, and Dothan. The primary objective is to increase public awareness and support recruiting efforts for the ALANG.
Contract & Timeline
- Type: Award Notice (Contract W50S6N26PA019)
- Awarded To: Directional Ad-Vantage Holdings, LLC
- Set-Aside: Total Small Business Set-Aside (FAR 19.5)
- Notice Published: June 10, 2026
- Duration: 52 weeks (as per sole-source justification)
- Value: Not specified in the public notice.
Evaluation
The contract was awarded on a sole-source basis to Directional Ad-Vantage Holdings, LLC. Market research indicated that this vendor is the exclusive provider of the required digital billboard infrastructure at the targeted locations. No other vendor possesses the rights to sell advertising space on these specific digital assets, making them the only responsible source capable of meeting the ALANG's digital advertising needs efficiently and cost-effectively.
Additional Notes
This notice serves as an announcement of a contract award and is not a solicitation for proposals. Contact information for Douglas Seaton (douglas.seaton@us.af.mil) and Jeremy Hendrick (jeremy.hendrick@us.af.mil) is provided for informational purposes.