Areawide Market Analysis
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The USDA Farm Service Agency and Natural Resources Conservation Service (NRCS) in Louisiana requires Areawide Market Analysis (AWMA) services. This Total Small Business Set-Aside opportunity seeks qualified appraisers to determine the fair market value of land for the Agricultural Conservation Easement Program (ACEP-WRE). Quotes are due by Friday, March 13, 2026, at 12:00 PM Eastern Time.
Scope of Work
The contractor will conduct Areawide Market Analyses (AWMA) for an initial fiscal year, followed by up to four annual recertifications or amendments. Key tasks include:
- Determining fair market values (FMV) on a per-acre basis for identified market areas and land use types in Louisiana.
- Selecting comparable properties representing eligible ACEP-WRE land types.
- Conducting market analysis in compliance with Uniform Standards of Professional Appraisal Practice (USPAP).
- Delivering clear, accurate, and complete written and digital reports, including maps and GIS shapefiles.
- Participating in meetings and training sessions as required.
Contract Details
- Contract Type: Firm-fixed-price requirements contract.
- Period of Performance: One base year (anticipated March 27, 2026 - March 26, 2027) with four one-year option periods, totaling up to five years.
- Set-Aside: Total Small Business Set-Aside.
- NAICS Code: 531320, Offices of Real Estate Appraisers.
- Small Business Size Standard: $9.5 Million.
- Place of Performance: Alexandria, LA 71302 (for administrative purposes, actual market analysis covers Louisiana market areas).
Submission & Evaluation
Award will be made on a Lowest Price Technically Acceptable (LPTA) basis. Offerors must submit quotes via email.
- Technical Narrative: Limited to 5 pages, demonstrating experience and capability, including past performance with AWMA reports for conservation easement valuations.
- Past Performance: Three references are required.
- Pricing: Will be evaluated for reasonableness; a price realism analysis may be conducted.
- Wage Determination: Bidders must factor in Wage Determination No. 2015-5175, Revision No. 29 (dated Dec 3, 2025) for work in Grant and Rapides Parishes, LA, ensuring compliance with federal labor laws.
Key Dates & Contacts
- Questions Due: Friday, March 6, 2026, at 12:00 PM Eastern Time.
- Quotes Due: Friday, March 13, 2026, at 12:00 PM Eastern Time.
- Primary Contact: Brandon Lorthridge (brandon.lorthridge@usda.gov)
- Secondary Contact: Kristina Baker (kristina.baker@usda.gov, 816-926-1435)
Special Requirements
Vendors must be State-certified general real property appraisers or obtain a temporary practice permit, be in good standing with licensing authorities, and demonstrate competency in USPAP for rural and agricultural property market analyses. Deliverables must be USPAP compliant. Conflict of interest, nondisclosure, and civil rights requirements apply.