Army Trademark Licensing Program

Performance Work Statement (PWS)

To provide licensing support services for the U.S. Army Trademark Licensing Program (ATLP), including identifying prospective licensees, negotiating agreements, and managing existing and new accounts to promote Army marks and indicia.

• Identify and negotiate new licensing agreements for Army marks and indicia.

• Maintain existing licenses and manage approximately 150 contractor-managed license agreements.

• Act as a non-exclusive agent for identifying potential licensees and conducting certain promotions, targeting young adults (17-24) and influencers.

• Develop and update an overall licensing strategy for the ATLP.

• Increase public visibility of the U.S. Army and its indicia by expanding product lines.

• Monitor and oversee existing licensing agreements, ensuring timely submission of advances, royalties, minimums, and sales reports.

• Collect all advances, minimums, and royalties due under license agreements.

• Monitor the marketplace for unauthorized use of Army indicia and address apparent infringements.

• Provide legal support for negotiation and enforcement of licensing agreements.

• Submit all recommended designs and promotions for ATLP PM approval.

• Conduct quarterly reconciliation and submit royalty reports.

• Maintain integrity, character, and dignity of the U.S. Army.

• Ensure Army name and marks are used appropriately, in good taste, with high-quality products.

• Submit quarterly royalty reports within 40-45 days of quarter end.

• Respond to inquiries from potential licensees expeditiously.

• Develop and deliver a quality control program plan within 30 days of award.

• Conduct bi-weekly status updates and quarterly business reviews.

• Place of performance is the contractor's facility.

• The agreement has a term, with specific compensation details for Year 1, Year 2, and Year 3 following termination.

• Licenses granted by the Army have an initial term of no more than 5 years.

• Contractor personnel must sign a non-disclosure agreement.

• Services are non-personal; no employer-employee relationship will exist.

• Contractor must provide a Project Manager with specific qualifications and experience.

• Contractor must maintain complete and accurate files and provide them to the contracting officer upon request or at termination.

• Contractor must obtain required insurance and certify to the contracting officer.

• The agreement is a no-cost agreement for the government, with contractor compensation based on a commission of gross royalty income.

• Contractor must comply with all applicable laws, rules, and regulations.

• Contractor must develop and provide a written annual Strategic Licensing Plan.

• Contractor must conduct telephonic or electronic In-Progress Reviews (IPRs) bi-weekly.

• Contractor must conduct quarterly business reviews and royalty account reconciliations.

Amendment / Modification

• Response Date Extended: The response deadline has been moved from May 6, 2026, to May 13, 2026, at 2:00 PM Eastern Time.

• Period of Performance Revised:

  • CLIN 0001 (phase-in) is now from 1 August 2026 to 31 August 2026.
  • CLIN 0002 (services) is now from 1 September 2026 to 31 May 2027.
  • Periods for option years remain unchanged.

• Performance Work Statement (PWS) Updated: The PWS dated April 6, 2026, has been superseded by a revised PWS dated April 23, 2026.

• Specific PWS Paragraphs Revised:

  • Paragraph 1.14.2: Clarified the reversion of rights and continued compensation to the contractor after agreement termination or expiration.
  • Paragraph 1.10: This paragraph has been removed.
  • Paragraph 5.13.4: Revised to detail royalty compensation for up to five years post-expiration/termination, specifying percentages for Year 1 (35%), Year 2 (30%), and Year 3 (25%) of royalties earned on agreements entered into during the contractor's representation period.
  • Paragraph 5.13.5: Revised to clarify compensation terms when the U.S. Army enters into a new license agreement with a third party based on a proposal received within 12 months prior to termination.
  • Paragraph 5.15 (Costs and Expenses): The wording was updated to clarify reimbursement for approved and documented out-of-pocket expenses, including examples like travel, lodging, per diem, shipping, and audit execution, requiring prior written approval for such expenses.
  • Paragraphs 1.18 through 1.18.4: The PWS has been updated to incorporate these paragraphs regarding Phase-in/out.
  • Section 5.4: Revised to clarify the process for contractor monitoring of licensing agreements, collection of royalties, submission of royalty reports (including electronic submission and authorized representative signatures), and the government's invoicing process. It also details procedures for delinquent payments.

• FAR Clause Removed: FAR Clause 52.219-14 (Limitations on Subcontracting) has been removed as it is not applicable to this no-cost contract.

• DFARS Clause Remains: DFARS Clause 252.211-7003 (Item Unique Identification and Valuation) remains applicable.

• Q&A Clarifications:

  • The number of active licenses is 126, with a strategic shift towards higher-performers. Historical royalties averaged approximately $700k annually.
  • Minimum royalty performance per agreement is $5,000 annually.
  • Bidders can apply on their own, not necessarily through a firm that approached them for subcontracting.
  • The "Microsoft Teams" reference in the context of SAM.gov registration has been removed.
  • PWS numbering corrections were made, specifically addressing section 1.14.2 and the absence of 5.14.4 and 5.14.5.
  • The request to add language regarding "to the extent received by the contractor" for licensee requirements was denied.
  • The request to delete the requirement for royalty reports to be signed by an authorized representative was denied, with revised language specifying electronic submission by an authorized representative.
  • Clarification on Section 5.6 regarding deducting provider costs from royalties refers to PWS paragraph 5.15.
  • An estimated decision date will not be provided.
  • The base period of performance has been adjusted, and a CLIN for a phase-in period has been added to ensure continuity.

• The proposal submission deadline is now May 13, 2026, at 2:00 PM Eastern Time.

• Key changes impact the PWS, including revised royalty compensation structures, expense reimbursement details, and reporting requirements.

• FAR Clause 52.219-14 has been removed.

• The contract is a no-cost contract.

• This amendment significantly revises the PWS and extends the response date.

Amendment / Modification

This amendment (Amendment 0002) to Solicitation W9124D26QA135 modifies the original solicitation by:

• Extending the response due date from May 6, 2026, to May 13, 2026.

• Adding a new CLIN (0002) for "Army Trademark and Licensing Program - Base Year" with a Firm Fixed Price arrangement.

• Modifying CLIN 0001 to change the "Phase - In" description and extending the period of performance from June 1, 2026 - May 31, 2027, to August 1, 2026 - August 31, 2026.

• Adding inspection and acceptance locations for CLIN 0002.

• Adding delivery information for CLIN 0002, with a period of performance from September 1, 2026, to May 31, 2027.

• Deleting the FAR clause 52.219-14 "Limitations on Subcontracting" (Deviation).

• Updating the list of contract documents, adding "ATLP Performance Work Statement Revised 04-21-2026", "Master Product Category List- update 4-15-26", and "Q&A Solicitation on W9124D26QA135 for Army Trademark Licensing Program".

• Deleting "ATLP Performance Work Statement Revsied 04062026".

• Modifying the "Addendum to 52.212-1, Instructions to Offerors - Commercial Products and Commercial Services" regarding submission instructions and quotation content.

• No further questions will be accepted.

• Solicitation Response Due Date

• CLIN Structure (Addition of CLIN 0002, Modification of CLIN 0001)

• Period of Performance and Delivery Information

• Contract Clauses (Deletion of FAR 52.219-14)

• List of Contract Documents, Exhibits, or Attachments

• Submission Instructions and Quotation Format

• The deadline for submitting offers has been extended to May 13, 2026.

• Offerors must acknowledge receipt of this amendment.

• The structure of the solicitation has been updated with new and modified CLINs, and the deletion of a specific FAR clause.

Solicitation / RFP / RFQ

This solicitation, W9124D26QA1350002, issued by the U.S. Army, is for non-personal professional services for the comprehensive management and execution of the Army Trademark Licensing Program (ATLP). The government is seeking a "no cost agreement" for trademark support services.

• Management and execution of the Army Trademark Licensing Program (ATLP).

• Product Service Code: R498

• NAICS Code: 541613

• Contract Type: Firm Fixed Price

• Period of Performance:

  • Base Year: 01 Sep 2026 to 31 May 2027
  • Option Year One: 01 Jun 2027 to 31 May 2028
  • Option Year Two: 01 Jun 2028 to 31 May 2029
  • Option Year Three: 01 Jun 2029 to 31 May 2030
  • Option Year Four: 01 Jun 2030 to 31 May 2031

• Inspection and Acceptance: To be performed in accordance with the PWS and QASP.

• Offer Due Date/Local Time: 13 May 2026, 02:00 PM.

• Quotations must be submitted electronically via email to Madison D. Bennett (madison.d.bennett.civ@army.mil) and Barbara J. Jeffries (barbara.j.jeffries5.civ@army.mil).

• Email Subject Line: "Quotation Submission: W9124D26QA135 - [Offeror's Company Name]"

• Quotation Content:

  • File 1 (Technical and Past Performance): [Offeror Name]_Vol_1_Technical.pdf (15-page max for Technical Approach, 5-page limit for Past Performance).
  • File 2 (Price Quotation and Solicitation Documents): [Offeror Name]_Vol_2_Price.pdf (includes Commission Percentage, completed SF 1449, Representations and Certifications, and acknowledged amendments).

• Evaluation Factors: Technical Capability, Past Performance, and Price.

• Questions Deadline: 14 April 2026, 2:00 pm EST.

• This acquisition is UNRESTRICTED.

• The solicitation incorporates FAR clauses by reference, including those related to commercial products and services, evaluation, representations and certifications, and Buy American provisions.

• Specific clauses include FAR 52.212-1 (Instructions to Offerors), FAR 52.212-2 (Evaluation), and FAR 52.212-3 (Offeror Representations and Certifications).

Form / Attachment / Pricing Sheet

This document, an Excel spreadsheet titled "IB08 Master Product Category List- update 4-15-26.xlsx", provides a comprehensive master list of product categories and sub-categories. It is intended to define the scope of products that may be relevant to the opportunity.

• Product Category Code & Name: High-level categorization of products (e.g., Accessories, Apparel, Food & Beverage).
• Sub-Category Code & Name: More specific classifications within each category (e.g., Bags & Luggage, Footwear, Alcoholic Beverages).
• Description: Brief explanations of the items included in each sub-category.
• Full Code: A combined code representing the category and sub-category.
• View in LAs: A hierarchical view of the category and sub-category.

This list helps potential bidders understand the range of products that may be included in the scope of this opportunity. Vendors should review this list to determine if their offerings align with the defined product categories and sub-categories. This information is crucial for assessing the relevance of the opportunity to their business and for preparing accurate proposals or quotes that address the specified product areas.

Amendment / Modification

This amendment modifies the solicitation W9124D26QA135, originally dated 06 APR 2026.

• The primary change is the modification of the solicitation's set-aside status from 100% Small Business to unrestricted.

• The Size Standard in Dollars remains $24,500,000.00.

• Item 11 of the solicitation (This item only applies to amendments of solicitations) is updated.

• The "Set Aside" information in Block 14 has been changed.

• Bidders should note the change in set-aside status. The deadline for offers remains the same as specified in the original solicitation, as this amendment does not extend it.

Solicitation / RFP / RFQ

This solicitation seeks non-personal professional services for the comprehensive management and execution of the Army Trademark Licensing Program (ATLP). The objective is to establish a "no cost agreement" for trademark support services.

• Comprehensive management and execution of the Army Trademark Licensing Program (ATLP).

• Specific tasks include: Program Management and Strategic Planning, Licensee Acquisition and Management, Brand Protection and Infringement Monitoring, Financial Management and Royalty Reporting, and Providing and maintaining the Product Approval Portal.

• Contract Type: Firm Fixed Price.

• Period of Performance: Base Year (June 1, 2026 - May 31, 2027) with four (4) option years.

  • Option Year One: June 1, 2027 - May 31, 2028
  • Option Year Two: June 1, 2028 - May 31, 2029
  • Option Year Three: June 1, 2029 - May 31, 2030
  • Option Year Four: June 1, 2030 - May 31, 2031

• Place of Performance: Washington, D.C.

• NAICS Code: 541613 (Management Consulting Services)

• PSC Code: R498 (Management/Consulting Services)

• Offer Due Date: May 6, 2026, 2:00 PM.

• Submission Instructions: Quotations must be submitted electronically via email to the Contract Specialist and Contracting Officer.

• Quotation Content: Submitted in two PDF files:

  • File 1: Technical and Past Performance (15-page max for Technical Approach, 5-page max for Past Performance).
  • File 2: Price Quotation and Solicitation Documents (includes completed SF 1449, representations, and acknowledged amendments).

• Evaluation Factors: Technical Capability, Past Performance, and Price.

• Questions Deadline: April 14, 2026, 2:00 PM EST.

• This acquisition is UNRESTRICTED.

• The solicitation incorporates FAR clauses by reference, including those related to commercial products and services, representations and certifications, evaluation, and contract clauses. Key clauses include FAR 52.212-1, 52.212-2, 52.212-3, and 52.212-4.

• DFARS clauses are also incorporated by reference.

• The document includes detailed requirements for unique item identification and valuation (DFARS 252.211-7003).

Solicitation / RFP / RFQ

This solicitation (W9124D26QA135) is for non-personal professional services for the comprehensive management and execution of the Army Trademark Licensing Program (ATLP). The government is procuring services related to trademark support, with no cost agreement for these services.

• Management and execution of the Army Trademark Licensing Program (ATLP).

• Services include, but are not limited to:

  • Program Management and Strategic Planning
  • Licensee Acquisition and Management
  • Brand Protection and Infringement Monitoring
  • Financial Management and Royalty Reporting
  • Providing and maintaining the Product Approval Portal

• Contract Type: Firm Fixed Price

• Period of Performance: Base Year (01 Jun 2026 - 31 May 2027) with four (4) option years.

  • Option Year One: 01 Jun 2027 - 31 May 2028
  • Option Year Two: 01 Jun 2028 - 31 May 2029
  • Option Year Three: 01 Jun 2029 - 31 May 2030
  • Option Year Four: 01 Jun 2030 - 31 May 2031

• NAICS Code: 541613 (Management Consulting Services)

• Size Standard: $24,500,000.00

• Offer Due Date: 06 May 2026, 02:00 PM

• Quotations must be submitted electronically via email to Madison D. Bennett (madison.d.bennett.civ@army.mil) and Barbara J. Jeffries (barbara.j.jeffries5.civ@army.mil).

• Email Subject Line: "Quotation Submission: W9124D26QA135 - [Offeror's Company Name]"

• Quotation Content:

  • File 1 (Technical and Past Performance): [Offeror Name]_Vol_1_Technical.pdf (15-page max for Technical Approach, 5-page limit for Past Performance).
  • File 2 (Price Quotation and Solicitation Documents): [Offeror Name]_Vol_2_Price.pdf (includes Price Quotation, completed SF 1449, Representations and Certifications, and acknowledged Amendments).

• Evaluation Factors: Technical Capability, Past Performance, and Price.

• Questions Deadline: 14 April 2026, 2:00 pm EST.

• This acquisition is set aside for Small Business.

• FAR clauses and provisions are incorporated by reference and in full text, including those related to:

  • System for Award Management (SAM)
  • Instructions to Offerors
  • Evaluation Factors
  • Offeror Representations and Certifications
  • Buy American Certificates
  • Service Contract Labor Standards
  • Item Unique Identification and Valuation (DFARS 252.211-7003)

• Inspection and Acceptance: Will be performed in accordance with the PWS and QASP at the Pentagon, Washington, DC.

Performance Work Statement (PWS)

To provide licensing support services to the U.S. Army in the execution and management of the Army Trademark Licensing Program (ATLP). This includes identifying prospective licensees, negotiating new agreements, and managing existing accounts to generate revenue and promote Army marks.

• Identify and negotiate with potential licensees for the use of Army marks (Indicia).

• Maintain existing licenses and generate new licensees.

• Act as a non-exclusive agent for the Army in identifying and negotiating with potential licensees and conducting promotions.

• Develop an overall licensing strategy with annual updates.

• Monitor and oversee existing licensing agreements to ensure timely submission of advances, royalties, minimums, and sales reports.

• Collect all payments from licensees and transmit them to the contractor.

• Monitor the marketplace for unauthorized use of Army indicia and address infringements.

• Provide legal support for negotiations and enforcement of agreements.

• Manage the approval process for licensee designs and merchandise.

• Maintain existing licenses and generate new licensees.

• Collect and transmit royalty payments promptly.

• Monitor and report on marketplace for unauthorized use of indicia.

• Provide quarterly royalty reports and financial statements.

• Develop and submit a Strategic Licensing Plan annually.

• Conduct bi-weekly In-Progress Reviews (IPRs) and quarterly business reviews.

• Place of performance is the contractor's facility.

• Term of Licenses: No more than 5 years from the date of establishment.

• Contractor personnel must sign a non-disclosure agreement.

• Services are non-personal services; no employer-employee relationship will exist.

• Contractor must maintain proper conduct and discipline of personnel.

• Contractor must maintain complete and accurate files and turn them over to the contracting officer upon agreement termination.

• Contractor must comply with all applicable laws, rules, regulations, and orders.

• Contractor must provide its own legal support.

• Contractor must obtain prior written approval from the Army for any expenses.

• Contractor must indemnify and hold the Army harmless against claims.

• Contractor must require licensees to indemnify and hold harmless the U.S. Army.

• Contractor must not assign, transfer, convey, or otherwise dispose of contractor privileges without written consent.

• Contract Type: No cost agreement.

• Compensation: Commission based on a percentage of cumulative gross royalty income, to be proposed by the contractor and negotiated with the Army. The Army will be paid the cumulative gross royalty income minus the contractor's commission and pre-approved expenses.

• Post-expiration/termination compensation: 35% of Royalties for up to a five (5) year post-expiration/termination compensation period for each respective licensee.