Army Trademark Licensing Program (ATLP) Support Services
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Department of the Army, specifically W6QM MICC-FT KNOX, is conducting a Sources Sought market research effort to identify qualified sources for Army Trademark Licensing Program (ATLP) Support Services. This initiative aims to find a contractor to manage the ATLP, including identifying new licensees, negotiating agreements, and managing existing accounts, with compensation based on a commission from royalty income. Responses are due by February 27, 2026, at 4:00 PM EST.
Scope of Work
The selected contractor will provide comprehensive management of the ATLP. This includes identifying prospective licensees, negotiating new licensing agreements, and managing all licensee accounts. The contractor will be responsible for maintaining approximately 150 existing licenses and generating new licensees authorized to market products bearing Army marks. The activities will serve as an extension of the Army's marketing and advertising program, targeting young adults aged 17-24 and their influencers. The place of performance will be the contractor's facility.
Contract & Timeline
- Type: Sources Sought / Market Research (anticipates a no-cost agreement)
- Compensation: Commission based on a percentage of royalty income generated.
- Period of Performance: Anticipated one-year base period from June 1, 2026, to May 31, 2027, with four (4) one-year option periods.
- Set-Aside: None specified (market research stage).
- Response Due: February 27, 2026, 4:00 PM EST.
- Published: February 12, 2026.
Required Capabilities
The scope of work includes, but is not limited to:
- Program Management: Full management of the ATLP, including developing an annual Strategic Licensing Plan.
- Licensee Acquisition: Identifying, screening, and negotiating with potential licensees.
- Financial Management: Collection and reporting of all royalties, and facilitation of payments to the Government.
- Brand Protection: Continuous monitoring of the marketplace for unauthorized use of Army indicia using an automated software platform and executing takedown actions.
- Technical Support: Operating and maintaining an online portal for licensee product design submissions and approvals.
- Audits & Reporting: Conducting licensee audits and providing regular performance reports to the Government.
Submission Requirements
This is a market research notice only; no quotes or proposals are being sought at this time. Submissions will not be returned, and responding does not preclude future participation. Interested parties should provide:
- Statement of interest.
- Synopsis of capabilities and past performance on similar contracts.
- Company Information (Name, address, UEI, CAGE, business size/socio-economic status, NAICS code).
- Primary point of contact information.
- Identification of any conditions that may unnecessarily restrict competition. Responses must be emailed to Madison Bennett (madison.d.bennett.civ@army.mil) and Barbara J Jeffries (barbara.j.jeffries5.civ@army.mil) with the subject line "PANMCC-26-P-0000018707 Army Trademark Licensing Program (ATLP) - [Your Company Name]". Responses are limited to a maximum of five (5) pages.
Additional Notes
The anticipated NAICS code is 541613 – Marketing Consulting Services, with a size standard of $24.5 million.