Atlantic Park Surf Sponsorship

Solicitation / RFP / RFQ

This is a combined synopsis/solicitation for commercial items, specifically for "Atlantic Park Surf Sponsorship" services. The U.S. Navy (via NAVSUP FLC Norfolk Pentagon Directorate on behalf of Navy Recruiting Command - NRC) intends to solicit and negotiate with a single source, Beach Street Ops., LLC (doing business as Atlantic Park Surf, CAGE: 16A28). This effort is to acquire services to support U.S. Navy recruiting and outreach opportunities at Atlantic Park Surf events, which are stated to be solely available from this vendor.

The contract action is for commercial services, with NAICS code 541850. Key deliverables include:

• Four (4) onsite recruitment activations during dedicated weekends or special events.

• Year-round Navy viewing deck with permanent branded activation space.

• Three (3) high-traffic wall displays.

• An outdoor billboard with an LED video screen.

• Eight (8) promotional social media posts.

• Sponsorship of specific events including the First Responder Career Expo, CPR & Lifeguard event, and Navy Warrior Challenge event.

• Contract Type: Firm-Fixed-Price.

• Period of Performance: June 1, 2026, through May 31, 2027.

• Quantity: 1 (Each).

• This solicitation will be open from May 5, 2026, until 12:00 PM EST on May 7, 2026.

• Quotes should be submitted via email to Jeremiah Simpson (jeremiah.s.simpson3.civ@us.navy.mil).

• Acceptable attachment formats: PDF, Microsoft Word, or Excel.

• The anticipated award date is May 7, 2026.

• This is a sole source solicitation, with Atlantic Park Surf (CAGE: 16A28) anticipated as the only eligible awardee.

• The solicitation is posted to the System for Award Management (SAM).

• Contractors must be registered in SAM to be considered for award.

• Additional contract requirements, terms, and conditions are provided in attached documentation.

Solicitation / RFP / RFQ

This solicitation is for "NRC Atlantic Park Surf Sponsorship Services." The objective is to support U.S. Navy recruiting efforts by engaging with individuals who share Navy values through participation in events at the Atlantic Park Surf, a high-traffic hub in Virginia Beach, VA. The services are intended to enhance public awareness and strengthen recruitment outcomes.

Services include "Ala Cart deliverables" for Atlantic Park Surf events scheduled from June 1, 2026, to May 31, 2027. Specific deliverables include:

• Four (4) onsite recruitment activations at high-traffic locations.

• Year-round Navy viewing deck with branded activation space.

• Three (3) high-traffic wall displays.

• Outdoor billboard with LED video screen.

• Eight (8) promotional social media posts.

• Presenting sponsorship for the First Responder Career Expo.

• Presenting sponsorship for a CPR & Lifeguard training certification event.

• Sponsorship for the Navy Warrior Challenge event.

• Pricing Arrangement: Firm Fixed Price.

• Period of Performance: June 1, 2026, through May 31, 2027.

• Offer Due Date: May 7, 2026, at 12:00 PM.

• The solicitation incorporates FAR clauses 52.212-1, 52.212-3, and 52.212-4 by reference.

• Payment will be made via Wide Area WorkFlow (WAWF).

• The acquisition is listed as UNRESTRICTED.

• The North American Industry Classification Standard (NAICS) code is 541850 (Advertising Agencies) with a size standard of 14 million.

• The document includes numerous FAR and DFARS clauses incorporated by reference and in full text, covering topics such as System for Award Management, small business representations, payment instructions, and contract closeout procedures.

• Government Point of Contact is TBD upon award.

Solicitation / RFP / RFQ

This document is a Justification for Sole Source procurement for the U.S. Navy, seeking to engage with potential recruits through environments that reflect Navy core values. The objective is to foster recruiting success and achieve significant portions of FY-26/27 new contract goals by leveraging the Atlantic Park Surf venue. The period of performance is from June 1, 2026, to May 31, 2027.

The Navy requires exclusive partnership rights with Atlantic Park Surf, including:

• Four (4) onsite recruitment activations on dedicated weekends or special events.

• Year-round Navy viewing deck with permanent branded activation space.

• All booking email placements including Navy marketing.

• Three (3) high-traffic wall displays.

• Outdoor billboard with LED video screen.

• Eight (8) promotional social media posts.

• Presenting sponsorship of the First Responder Career Expo.

• Presenting sponsorship of the CPR & Lifeguard training certification event.

• Navy Warrior Challenge event participation.

• The estimated dollar value is not explicitly stated but is indicated as being determined to be fair and reasonable.

• The contract is for a sole source basis, precluding full and open competition.

This document is a justification for a sole source procurement and does not contain submission or evaluation criteria for proposals.

This procurement is restricted to Atlantic Park Surf as the sole source.

• The associated PSC code is R701 and the NAICS code is 541850.
• The Navy asserts that Atlantic Park Surf offers unique assets and exclusivity that cannot be replicated by other venues or advertising agencies, making it the only source capable of satisfying the requirement.