Auto-Rikshaw Advertising Campaign
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The U.S. Embassy in New Delhi, India, is soliciting bids for an Auto Rikshaw Advertising Campaign to support the Freedom 250 Celebration. This unrestricted opportunity seeks a contractor to print and install advertisements on 8,000 auto-rickshaws in Delhi and the National Capital Region (NCR). The estimated value of the contract is $55,000.
Scope of Work
The selected contractor will be responsible for:
- Reviewing provided design specifications from the Public Diplomacy Section for compatibility.
- Printing and installing advertisements on the back panels of 8,000 auto-rickshaws.
- Utilizing durable, high-quality, weather-resistant materials (rexine or flex) with high-quality solvent printing for color durability.
- Ensuring reinforced stitching and finishing for secure installation.
- Obtaining all necessary permissions and regulatory compliance from auto-rickshaw drivers, unions, and local authorities.
- Implementing a structured documentation and reporting mechanism, including photographic evidence, vehicle registration records, geo-tagged photos, and a completion report.
Contract & Timeline
- Type: Solicitation (implies a fixed-price arrangement).
- Estimated Value: $55,000.
- Period of Performance: Initial production within 5-6 working days, installation within 7-8 working days after production, and full deployment within 30-45 days from Purchase Order issuance.
- Payment: No advance payment is permitted. Partial payments are authorized after completion of each lot of 2,000 autos, with final payment processed within 30 days after invoice submission and acceptance.
- Bid Submission Deadline: April 21, 2026, full day (Local India Time).
- Questions Deadline: April 15, 2026. Requests for clarification must be received in writing at mehtan@state.gov and sharmac@state.gov.
Eligibility & Evaluation
This is an unrestricted acquisition. Award will be made to the lowest priced, technically acceptable, responsible quoter. Evaluation will consider technical qualifications, financial responsibility, experience, and past performance. Specific qualifications include:
- Understanding English.
- Having an established business in India or plans to establish one within 30 days of award.
- SAM registration.
- Prior experience in projects of similar cost/complexity, including "fountain/water feature" projects, with high-profile clients in the NCR location within the last 5 years.
- Necessary personnel, equipment, and resources.
- Local licenses, permits, and insurance.
- Ability to obtain performance security.
Submission Instructions
Bids must be submitted via email to newdelhibids@state.gov by the deadline. The subject line must be: "Solicitation-191N6526Q0035 for Auto Rikshaw Advertising Campaign". Required bid contents include Section A (Pricing), Section K (Representations and Certifications), additional information as required in Section J, and Proof of SAM Registration. Bids submitted via courier or by hand will be rejected.