Auto-Rikshaw Advertising Campaign
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The U.S. Embassy New Delhi, under the Department of State, is soliciting proposals for an Auto-Rikshaw Advertising Campaign to commemorate the 250th anniversary of U.S. independence (Freedom 250). This unrestricted opportunity seeks a contractor to print and install advertisements on 8,000 auto-rickshaws in New Delhi, India, and the surrounding National Capital Region (NCR). Bids are due by April 21, 2026, Local India Time.
Scope of Work
The selected contractor will be responsible for reviewing provided designs, printing, and installing durable, weather-resistant advertisements on the back panels of 8,000 auto-rickshaws. The campaign duration is three months, from May 1, 2026, to July 31, 2026. Key tasks include ensuring high-quality solvent printing, secure installation, and obtaining all necessary permissions from auto-rickshaw drivers, unions, municipal authorities, and traffic police. A sample print and installation must be approved before bulk production. Structured documentation, including photographic evidence and vehicle registration records, is required. The final image to be installed features President Trump, along with themes like "Happy Birthday America!" and "250 Years Old."
Contract Details
- Type: The government intends to award a fixed-price contract/purchase order.
- Estimated Magnitude: $55,000.
- Period of Performance: May 1, 2026, to July 31, 2026 (3 months), with a potential time extension of 5-7 days, up to a maximum of 45 days from the date of award.
- Set-Aside: Unrestricted; the solicitation is accessible worldwide, and American companies are eligible to apply.
- Place of Performance: Primarily Delhi, with secondary coverage in NCR (Gurgaon, Noida, Ghaziabad, Faridabad) if Delhi requirements cannot be met. Priority areas within Delhi include South, Central, North, and West Delhi.
Submission & Evaluation
- Bid Submission Deadline: April 21, 2026, full day (Local India Time).
- Submission Method: Bids must be submitted via email to newdelhibids@state.gov. Bids sent to any other email address will not be considered. Do not submit bids via courier or by hand.
- Subject Line: "Solicitation-191N6526Q0035 for Auto Rikshaw Advertising Campaign."
- Evaluation: Award will be made to the lowest priced, technically acceptable, responsible quoter.
Eligibility & Key Requirements
Offerors must be technically qualified and financially responsible. Specific qualifications include the ability to understand written and spoken English, an established business in India or plans to establish an office within 30 days of award, proof of SAM registration, necessary personnel, equipment, and financial resources, local licenses, permits, and insurance, and the ability to obtain performance security. The contractor is solely responsible for obtaining all necessary permissions, and associated costs must be included in the quotation. Vehicle registration numbers will be sufficient if driver names are not possible for documentation.