Branded Merchandise

SOL #: W911SD26QA036Sources Sought

Overview

Buyer

DEPT OF DEFENSE
Dept Of The Army
W6QM MICC-WEST POINT
WEST POINT, NY, 10996-1514, United States

Place of Performance

West Point, NY

NAICS

Other Services Related to Advertising (541890)

PSC

Other Professional Services (R499)

Set Aside

Total Small Business Set-Aside (FAR 19.5) (SBA)

Timeline

1
Posted
Feb 24, 2026
2
Response Deadline
Mar 3, 2026, 3:00 PM

Qualification Details

Fit reasons
  • NAICS alignment with historical contract wins in similar service areas.
  • Scope strongly matches core technical capabilities and delivery model.
Risks
  • Past performance thresholds may require one additional teaming partner.
  • Potential clarification needed on staffing minimums before bid/no-bid.
Next steps

Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.

Quick Summary

The Department of the Army, MICC-West Point, is conducting a Sources Sought Notice to identify qualified small businesses capable of providing Branded Merchandise. This market research aims to determine if a Total Small Business Set-Aside is feasible, contingent upon receiving sufficient responses from qualified small businesses.

Scope of Interest

The U.S. Government anticipates a need for Branded Merchandise. This notice is for information and planning purposes only and does not constitute a Request for Quote (RFQ), Invitation for Bid (IFB), or Request for Proposal (RFP). The government is not seeking quotes, bids, or proposals at this time. Draft Performance Work Statement (PWS), Performance Requirements Summary (PRS), and Technical Exhibits are attached for review.

Key Information & Requirements

This notice encourages all small businesses, including those in socioeconomic categories such as 8(a), SDB, HUBZone, SDVOSB, and WOSB, to identify their capabilities. The anticipated NAICS Code is 541890 – Other Services Related to Advertising, with a size standard of $19 Million.

Responses should include:

  • Firm details: Name, point of contact, phone, email, DUNS, CAGE code, and a statement regarding small business status (including type(s)/certifications).
  • Indication of interest in competing as a prime contractor, and any planned subcontracting, joint ventures, or teaming arrangements.
  • Detailed information on previous experience with similar requirements (size, scope, complexity, timeframe, government or commercial).
  • Information on commercial availability, pricing, delivery schedules, and customary terms and conditions.
  • Recommendations for structuring contract requirements to facilitate small business competition.
  • Identification of any conditions or actions that may unnecessarily restrict competition.
  • Recommendations to improve the approach, specifications, or draft PWS/PRS.

Contract & Timeline

  • Opportunity Type: Sources Sought
  • Set-Aside: Total Small Business (conditional on responses)
  • Response Due: March 3, 2026, 3:00 PM ET
  • Published: February 24, 2026

Additional Notes

Not responding to this notice does not preclude participation in any future solicitation. The U.S. Government will not pay for any information or administrative costs incurred. For questions or to report competition restrictions, contact Lakenia M. Brown at lakenia.m.brown.civ@army.mil.

People

Points of Contact

Files

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Versions

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Sources Sought
Posted: Feb 24, 2026
Branded Merchandise | GovScope