Coca-Cola Beverage Products for Guam
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Defense Logistics Agency (DLA) Troop Support Indo-Pacific is conducting market research via a Request for Information (RFI) to identify capable sources for supplying a full line of Coca-Cola Beverage Products to Department of Defense (DoD) and Non-DoD customers on the Island of Guam. This RFI anticipates a potential long-term agreement. Responses are due January 26, 2026, by 0800 HST.
Scope of Work
The potential contractor will be responsible for sourcing, purchasing, storing, and distributing a variety of Coca-Cola beverage products. This includes maintaining product quality, ensuring timely delivery, providing responsive customer service, and responding to requests for additional or substitute items. Offerors must operate as functioning commercial distributors, not solely as third-party logistics (3PL) firms, and must affirm this role. A critical requirement is holding a valid Coca-Cola Exclusive Distributor License for the Guam Area of Responsibility (AOR).
Purpose of This RFI
DLA is issuing this RFI to:
- Identify commercial distributors capable of supporting Coca-Cola beverage product requirements across Guam.
- Evaluate industry readiness for staging and delivering products to the island.
- Assess cold chain capabilities, timeliness, and shelf-life assurance practices.
- Evaluate potential delivery strategies and help shape the future contract structure.
- Determine if contractors hold the required Coca-Cola Exclusive Distributor License for Guam.
Submission Requirements
Interested parties should submit:
- A brief capability statement detailing experience with similar subsistence contracts, specifically for Coca-Cola Beverage products.
- Relevant information on potential delivery strategies, distribution licenses for Guam, and logistical considerations for the region.
- Feedback or suggestions regarding feasibility, timelines, and the acquisition approach.
- Industry best practices, recommendations for optimizing product delivery, and considerations for compliance with local regulations and cold chain requirements. Submissions are due by January 26, 2026, 0800 HST, to bradley.ahnee@dla.mil and allison.higashi@dla.mil.
Contract & Timeline
- Type: Request for Information (RFI) / Sources Sought (Market Research)
- Set-Aside: Total Small Business Set-Aside (FAR 19.5)
- Response Due: January 26, 2026, 0800 HST
- Published: January 9, 2026
Additional Notes
This RFI is for market research and planning purposes only and does not constitute a formal solicitation or guarantee a future contract. Responses are voluntary, and costs incurred will not be reimbursed. Proprietary information should be clearly marked. Monitor SAM.gov for updates.
Attachments
- Attachment 1 – Draft Schedule of Items: An Excel spreadsheet outlining tiered pricing, item descriptions (including Government Stock Numbers, package sizes, estimated cases), and pricing structures (DEP, DIP, Total Evaluated Case Price) for various product types. Bidders are instructed to fill in specific pricing blocks.
- Attachment 2 – Sample Customer List: An Excel spreadsheet detailing potential customer ordering points, ship-to locations, customer names, facility details, addresses, military branches, and specific delivery instructions for "Coke Guam." This provides insight into logistical requirements and the customer base.