Commercial Mass Text Messaging Subscription Service
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The MICC FORT HOOD, on behalf of the 2nd Brigade (2BDE) at Fort Hood, TX, is soliciting proposals for a Commercial Mass Text Messaging Subscription Service. This requirement is a 100% Small Business Set-Aside under NAICS Code 517121. The service aims to provide direct and immediate communication to soldiers and their families. Quotes are due by February 27, 2026, at 1:00 PM Central Time.
Purpose
The 2BDE requires a commercial, subscription-based mass text messaging platform to replace less effective traditional communication methods. This service will facilitate direct communication for community events, Family Readiness Group (FRG) activities, emergency notifications, and other non-operational announcements, thereby improving community engagement and morale.
Key Requirements / Scope of Work
The Government requires a Commercial-Off-The-Shelf (COTS) solution with the following minimum capabilities:
- A pre-paid bundle of 600,000 message credits available on day one.
- Capability to send both SMS (text only) and MMS (multimedia/picture) messages (SMS costs 1 credit, MMS costs 3 credits per recipient).
- A dedicated, high-volume, A2P 10DLC registered phone number.
- Dedicated onboarding assistance and an assigned account manager for ongoing support.
- Full platform access for one Admin User and unlimited list growth tools.
- Guaranteed service uptime of 99.5% or greater each month.
- Message delivery rates consistent with industry standards, with 98% of messages delivered within 5 minutes.
- Customer support with a response time of no more than four (4) business hours.
- Contractor shall develop and maintain a Quality Control Plan (QCP).
Contract Details
- Contract Type: Firm-Fixed-Price (FFP).
- Period of Performance: One (1) twelve-month base year (March 11, 2026 - March 10, 2027) with one (1) one-year option period (March 11, 2027 - March 10, 2028), totaling 24 months.
- Set-Aside: 100% Total Small Business Set-Aside.
- NAICS Code: 517121 (Size Standard: 1,500 employees).
- Place of Performance: Fort Hood, TX 76544.
Submission & Evaluation
- Quote Submission Deadline: February 27, 2026, at 1:00 PM Central Time.
- Questions Deadline: February 19, 2026, at 1:00 PM Central Time. Questions must be submitted via email to both the Contract Specialist and Contracting Officer.
- Award will be made without discussions, though discussions may be held if deemed in the Government's best interest.
- All quotes must acknowledge any amendments to the solicitation.
Additional Notes
This solicitation, number W9115126QA017, incorporates provisions and clauses in effect through FAC 2025-03 and DFARS Current to DPN: January 17, 2025. Interested parties are responsible for reviewing all attachments, including the Performance Work Statement (PWS), Technical Exhibit A (Performance Requirements Summary), and Technical Exhibit B (Deliverables Schedule), for full requirement details.