DA10--Notice of Intent to Sole Source - Krames on Demand/Custom Content Builder SAAS - Minneapolis VA Medical Center
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Department of Veterans Affairs (VA), specifically the Minneapolis VA Medical Center, has issued a Notice of Intent to Sole Source for Krames on Demand/Custom Content Builder Software as a Service (SAAS). The government intends to award a Firm-Fixed Price contract to WebMD Health Corp/The Staywell Co, LLC. This notice is for market research purposes, and while not a request for competitive proposals, other responsible sources may submit a capability statement demonstrating their ability to meet the requirements.
Scope of Work
This procurement is for a comprehensive patient education content platform that includes:
- Ability to import and edit VA proprietary content or build new content.
- Tools to edit and customize patient education materials.
- Discharge instructions and video content.
- Integrated content solution with access to an online patient education system.
- Access to the vendor's library of patient education images.
- Provision of accurate, reliable, and accessible patient education.
Contract & Timeline
- Type: Firm-Fixed Price, Sole Source (under FAR 13.106-1)
- Duration: Base year + 4 Option Years
- Set-Aside: None (intended sole source)
- Response Due: Thursday, May 14, 2026, by 12:00 PM Central Time
- Published: May 7, 2026
Eligibility & Submission
Interested parties believing they can meet the requirements must submit a capability statement. This statement should provide sufficient information to establish bona-fide capabilities and must include:
- Organization's System for Award Management (SAM) Unique Entity ID (UEI).
- Taxpayer Identification Number (TIN).
- Documentation verifying authorized distributor/reseller status, if applicable.
- All offerors must have an active registration in SAM (www.sam.gov). Responses will be used for market research, and the government retains discretion not to compete the contract.
Additional Notes
Market research, including a "Brand Name or Equal Sources Sought" notice, was conducted. It concluded that only The Staywell Co, LLC (now WebMD Ignite) is capable of meeting the unique requirements for this SAAS platform, as no other solution was identified that provided all necessary characteristics.