DAFL HOOPLA
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The United States Air Force (USAF), through the Department of the Air Force Libraries (DAFL), has issued a Sources Sought Synopsis for "Hoopla Content" to conduct market research. The USAF is seeking qualified businesses capable of providing an alternative digital content product for DAF Libraries, similar to the Hoopla platform by Midwest Tape, LLC. This is not a solicitation, but an inquiry to determine market availability and potential procurement strategies. Responses are due by June 5, 2026, at 4:00 PM CDT.
Scope of Requirements
The required product is a subscription for digital content points, offering a large, continuously updated variety across multiple media formats including ebooks, comics, audiobooks, movies, TV series, and music albums. Key characteristics include:
- Ability to add content using content points.
- All titles available without holds or simultaneous usage limitations.
- Firm-fixed pricing with no increase for new titles.
- Online web and app assistance for users and librarians.
- Global accessibility via dedicated app and website with individual login.
- Provision of marketing resources for librarians.
- Compatibility across various platforms (iOS, Android, Kindle Fire, Roku, Amazon Alexa, etc.).
- Integration with existing digital subscription platforms (e.g., EBSCO Stacks).
- Security requirements including TLS 1.3, HSTS, and RSA 2048-bit certificates.
- Ability to provide database usage statistics and a test account.
Contract & Timeline
- Type: Sources Sought / Market Research
- Estimated Period of Performance: FY26 base effort (July 8, 2026 – July 7, 2027), with two one-year option periods.
- PSC: 7630 (Newspapers And Periodicals)
- NAICS: 516210, Size Standard: $47M
- Set-Aside: None specified at this market research stage.
- Response Due: June 5, 2026, 4:00 PM CDT
- Published: May 22, 2026
Submission Requirements
Interested contractors must include:
- Points of contact, addresses, email, and phone numbers.
- Business size (large, small, foreign) based on NAICS code.
- Socioeconomic status (e.g., Women-Owned, 8(a), SDVOSB, HUBZone).
- Company CAGE Code or UEI.
- A Capabilities Statement. Offerors are encouraged to suggest alternative products that meet the specified characteristics, rather than just brand-name products. All submitted information must be UNCLASSIFIED.
Contact Information
Responses should be emailed to SrA William Sasser (william.sasser.2@us.af.mil) and Gustavo Guadron (Gustavo.Guadron@us.af.mil). Questions should be directed to Gustavo Guadron via email.
Additional Notes
This notice is for informational and market research purposes only and does not constitute a commitment by the Air Force. The information gathered will help determine if a full and open competitive procurement or a small business set-aside is appropriate.