FFA Campaign/Texas Rangers
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Drug Enforcement Administration (DEA) has issued a Special Notice regarding its intent to award a firm-fixed price sole source Purchase Order to Nexstar Media, Inc. for pre-game ad displays as part of the Fentanyl Free America campaign. This acquisition is for advertising slots during local Texas Rangers MLB games in the Dallas Fort Worth Area of Responsibility (AOR).
This notice is not a Request for Proposal (RFP). However, the DEA is seeking capability statements from any interested and capable sources by March 30, 2026, 9:00 a.m. EST to determine if a competitive procurement is feasible.
Scope of Work
- Provide 30-second and 15-second Public Service Announcements (PSAs).
- PSAs will be broadcast during local Texas Rangers MLB games.
- The campaign aims to support the Fentanyl Free America initiative.
Contract & Timeline
- Type: Special Notice (Intent to Sole Source)
- Contract Vehicle: Firm-Fixed Price Purchase Order (over $10,000 but not exceeding $250,000)
- Period of Performance: March 29, 2026 - May 26, 2026
- Set-Aside: Not Applicable (Sole Source, exempt from full and open competition)
- NAICS Code: 516120 (Other Photographic, Mapping, Printing, And Publication Services)
- Capability Statement Due: March 30, 2026, 9:00 a.m. EST
- Published Date: March 25, 2026
- Place of Performance: Dallas, TX
Evaluation
Information received from capability statements will be considered solely for the purpose of determining whether to conduct a competitive procurement. The Government's decision not to open the requirement to competition based on responses is at its sole discretion.
Additional Notes
Nexstar Media's local affiliate, CW33, holds exclusive broadcast rights for the specified Texas Rangers MLB games in the Dallas Fort Worth AOR. The Contracting Officer has determined that only one source is reasonably available for this procurement. The price will be determined fair and reasonable before an order is placed. Capability statements should be submitted electronically to Ms. Angel Barkley at angel.d.barkley@dea.gov.