FY26 Google Analytics License and support

Solicitation / RFP / RFQ

This solicitation is for the procurement of Google Analytics Premium Tool for OPA, including a Google Analytics License, with support and maintenance. The SEC is procuring this service to enable the capture of traffic data and provide event overage coverage. This is a small business set-aside competition.

• Google Analytics License with enablement for up to 150 million events per month.

• Operations & Maintenance (O&M) Development Tasks: Provision of 50 development hours for creating new Google Tag Manager (GTM) tags.

• Event Overage Coverage: A buffer to cover overage fees when monthly events exceed 150 million.

• Brand Name or Equal Salient Characteristics are detailed in Attachment A. Bidders providing an equal product must supply descriptive data for evaluation.

• Period of Performance: April 1, 2026, to March 31, 2027 (12 months).

• Contract type is Firm Fixed Price.

• Offer Due Date: February 16, 2026, 11:00 AM Eastern Standard Time.

• Pricing is requested for 12 months.

• Evaluation will consider whether an offered product is equal to the brand name product, requiring descriptive data for evaluation.

• This procurement is a small business set-aside competition.

• The solicitation number is 50310226Q0119.

• The North American Industry Classification Standard (NAICS) code is 423430 with a size standard of 250 employees.

• Federal Acquisition Regulation (FAR) clauses 52.212-1, 52.212-3, 52.212-4, and 52.212-5 are incorporated by reference and attached.

Solicitation / RFP / RFQ

This document outlines the requirements for a Brand Name or Equal (BNoE) support contract for Google Analytics services for the Securities and Exchange Commission (SEC). The SEC utilizes Google Analytics to collect traffic data for two public-facing and two intranet websites, all managed via the Drupal content management system. Each website has its own Google Analytics property.

The contract requires vendors to provide four distinct components, each to be priced separately:

• Annual License Enablement: Basic license fee for Google Analytics, including properties set to use the premium enterprise Google Analytics 360 version. This includes the ability to create support tickets via an online portal and biweekly check-in meetings for configuration assistance.

• Data Collection Fee: Billing for a standard level of monthly event usage (estimated at 150-200 million events per month, with a peak of 161 million in Oct 2024), with pass-on of overage fees for traffic exceeding the monthly limit.

• Development Hours for Ad Hoc Reporting Needs: Support for tasks such as creating new Google Tag Manager tags, new GA4 properties, or configuring Google Analytics Explorations reports. For intranet properties, developers must be US citizens eligible for SEC network accounts.

• Training for SEC Staff on GA4: Up to three one-hour virtual training courses on running common reports and creating explorations in GA4. Training is conducted via SEC's Webex or Teams, with no limit on SEC staff attendance.

• The contract is anticipated to start on April 1, 2026.

This document appears to be a template for defining salient characteristics and does not contain specific submission instructions, evaluation criteria, or proposal deadlines. It lists numerous input fields for vendors to complete regarding their capabilities for each product component.

Not specified in the provided document pages.

• The document includes placeholders for vendor input on functional and non-functional characteristics.
• A contact person for the Program Office POC Information is Paul Lafranchise (lafranchisep@sec.gov).