Hawaii Radio Advertising Campaign
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Department of the Army (specifically W7M4 USPFO ACTIVITY HIANG 154) has awarded a non-competitive contract for a Hawaii Radio Advertising Campaign to Pacific Radio Group, Inc. This award supports the Hawaii Air National Guard (HIANG) by providing advertising services on the islands of Hawaii, Maui, and Oahu.
Scope of Work
The campaign focuses on Recruiting and Retention for the HIANG, targeting the 18-30 year old demographic. Pacific Radio Group, Inc. was identified as the sole source capable of fulfilling the minimum requirements by offering a comparable advertising solution across the specified islands.
Contract & Timeline
- Type: Non-competitive Award
- Set-Aside: None specified (Sole Source Justification)
- Award Date: April 2, 2026
Evaluation
This award was made on a non-competitive basis. Pacific Radio Group, Inc. was determined to be the sole source capable of meeting the Hawaii Air National Guard's specific requirements for radio advertising across the islands of Hawai'i, Maui, and Oahu, as no other suppliers could offer a comparable solution to reach the target demographic.
Additional Notes
The primary point of contact for this award is Jonathan Weber at jonathan.weber.14@us.af.mil.