INR 250 - Navy Advertisement
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Naval Supply Systems Command (NAVSUP) Fleet Logistics Center (FLC) Norfolk Contracting Department, on behalf of the Commander, Navy Region Mid-Atlantic (CNRMA), intends to award a sole source contract to Outfront Media Inc. for digital advertising services to promote the International Naval Review (INR) event in New York City. This solicitation, prepared in accordance with FAR Part 12, aims to increase public awareness and attendance through high-visibility digital advertising. Quotes are due June 18, 2026, by 11:00 AM.
Scope of Work
This opportunity is for commercial digital advertising services, specifically targeting the Metropolitan Transportation Authority (MTA) network in New York City. Key requirements include:
- Subway Livecard Network: Advertising across 935 subway cars on lines A, E, M, F, G, R, 2, 4, 7, L, J, Z, utilizing 26.49" screens.
- Digital Bulletins: Advertising on "The Digital Beast" (ID: #M-159), including .05 periods and 8 configured spots.
Contract & Timeline
- Contract Type: Firm Fixed Price (FFP)
- Period of Performance: As soon as possible to July 8, 2026
- Set-Aside: UNRESTRICTED
- NAICS Code: 541890 (Advertising Services), Small Business Standard: $19M
- Quote Due: June 18, 2026, 11:00 AM
- Published: June 16, 2026
Evaluation
Award will be made on a sole source basis to Outfront Media Inc. after the price is determined to be fair and reasonable. Price analysis will be used to evaluate price reasonableness, with the method of evaluation at the Contracting Officer's discretion.
Submission Instructions
Quotes must be submitted to Fabiola Ortiz (fabiola.a.ortiz.civ@us.navy.mil) and Chelsey Crawford (chelsey.n.crawford.civ@us.navy.mil) by the due date. Submissions must be in Microsoft Office Word, page-limited, and include specific content as detailed in the addendum to FAR 52.212-1. The solicitation incorporates FAR clauses 52.212-1, 52.212-4, and 52.212-5 by reference. Payment will be made via Wide Area WorkFlow (WAWF).