Intent to Award a Sole-Source Contract to Boston 25 News (FOX 25) for the Massachusetts Air National Guard (MA ANG) "Zip Trip" Recruiting and Advertising Campaign
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The U.S. Property Fiscal Office (USPFO) for Massachusetts, on behalf of the Massachusetts Air National Guard (MA ANG) Recruiting and Retention office, intends to award a firm-fixed-price, sole-source contract to Boston 25 News (WFXT FOX 25). This contract is for a comprehensive marketing and advertising campaign designed to increase brand awareness and generate recruiting leads for the MA ANG, specifically utilizing the contractor's unique "Zip Trip" summer event series. This is a Special Notice / Intent to Award Sole-Source, and capability statements from interested parties are due by April 21, 2026.
Scope of Work
The requirement is for a comprehensive marketing and advertising campaign. Key services, as detailed in the Performance Work Statement (PWS), include:
- On-Air Elements: Provision of a :15 second exclusively tagged promo schedule for 6 weeks, 15 times a week (total 104 exclusive spots over 7 weeks), targeting specific air times.
- LIVE Segment: One (1) LIVE segment each Friday with an on-air live morning news anchor between 0600 and 0800.
- On-Site Team: One (1) 10x10 team on site each Friday from 0500 to 1000 at each "Zip Trip" location.
- Digital Impressions: Delivery of three hundred thousand (300,000) Live stream impressions on Boston25.com during the primary performance period.
- Reporting: Monthly reports on advertisement status. The contractor is responsible for furnishing all personnel, equipment, tools, materials, supervision, and quality control.
Contract & Timeline
- Type: Firm-Fixed-Price, Sole-Source (Intent to Award)
- Authority: Federal Acquisition Regulation (FAR) 12.102(a) for commercial services at or below the simplified acquisition threshold, based on market research identifying Boston 25 News as the only source for the "Zip Trip" program.
- Duration: A 12-month base year and four (4) subsequent 12-month option years.
- Seasonal Performance Window: Approximately April 24, 2026, to September 1, 2026, for the base year, and anticipated between June 1 and August 31 for option years. Off-season is for administrative purposes only.
- Set-Aside: None (Sole Source).
- Capability Statement Due: April 21, 2026 (15 calendar days from the publication date).
- Published: April 6, 2026.
Additional Notes
This notice is not a request for competitive quotes, and no solicitation document is currently available. However, responsible sources believing they can meet the Government's requirements may submit a capability statement. This statement must include clear and convincing evidence of capability, along with company name, address, point of contact, CAGE code, and UEI number. The decision to conduct a competitive procurement based on responses remains solely at the Government's discretion.