Intent to Award a Sole-Source Contract to Global Media for the Massachusetts Air National Guard Advertising Campaign
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The U.S. Property Fiscal Office (USPFO) for Massachusetts, on behalf of the Massachusetts Air National Guard (MA ANG) Recruiting and Retention office, intends to award a firm-fixed-price, sole-source contract to Global Media for a comprehensive marketing and advertising campaign. This campaign aims to increase brand awareness and generate recruiting leads for the MA ANG. Capability statements from interested parties are due by April 30, 2026.
Opportunity Details
This is a Special Notice indicating an intent to award a sole-source contract under FAR 12.102(a) for commercial services below the simplified acquisition threshold. The justification for sole-source is Global Media's unique combination of prior MA ANG experience, deep regional expertise, and the tight deadline. This notice is not a request for competitive quotes.
Scope of Work
The requirement is for a comprehensive marketing and advertising campaign (PSC R701 - Advertising Services). Key services include:
- Audio and Companion Display Advertising: Targeting the 18-24 demographic, aiming for 637,778 impressions. Placement on mobiles, tablets, smart speakers, CTV, connected cars, and private radio stations. Radio advertising will be produced in 6, 10, 15, and 30-second increments.
- Omni-Channel Advertising: Targeting the 18-24 demographic, aiming for 390,099 impressions. Placement on digital billboards, urban panels, and transport hubs, specifically in designated Massachusetts zip codes. Visual advertising will be graphics-based.
- The contractor will furnish all personnel, equipment, tools, materials, supervision, and quality control.
Performance Period & Place
The period of performance for this intended award is three months, from May 1, 2026, through July 31, 2026. The Performance Work Statement (PWS) outlines that these services are seasonal, with the primary performance period typically May 1 to July 31 annually, and suggests a potential contract structure of one 12-month base year with four 12-month option years for future requirements. Performance will occur in various locations based on the Boston 25 Zip Trip 2026 Schedule and other specified locations for omni-channel advertising.
Response Information
This notice is for informational purposes only. However, responsible sources who believe they can meet the Government's requirements may submit a capability statement. This statement must provide clear and convincing evidence of capability and include:
- Company name
- Address
- Point of contact
- CAGE code
- UEI number
Responses must be submitted electronically to the Contracting Officer no later than 15 calendar days from the publication date (April 15, 2026), making the deadline April 30, 2026. Information received will be used solely to determine if a competitive procurement is feasible.