Intent to Sole Source - MA ANG UMass Lowell Athletics Advertising Campaign
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The United States Property and Fiscal Office (USPFO) for Massachusetts, on behalf of the Massachusetts Air National Guard (MA ANG) Recruiting and Retention office, intends to award a firm-fixed-price, sole-source contract to UMASS SPORTS PROPERTIES. This opportunity is for a comprehensive marketing and advertising campaign designed to increase brand awareness and generate recruiting leads for the MA ANG through UMass Lowell Athletics events. Capability statements from interested parties are due by July 1, 2026.
Scope of Work
The requirement is for non-personal marketing and advertising services, including:
- Dominant signage at the Tsongas Center (e.g., 10' x 8' digital marquee, awning TV, 65” digital monitors, Center Hung Scoreboard banner).
- Digital advertising on scoreboards and monitors.
- In-game fan engagement during River Hawks Light Show (mobile device advertising).
- Email marketing (MA ANG logo at bottom of emails).
- Radio, television, and streaming advertising spots during UMass Lowell hockey games.
- Dominant signage at the Kennedy Family Athletic Complex (2' x 8' sign).
Contract & Timeline
- Contract Type: Firm-Fixed-Price, Sole-Source
- Duration: One (1) base year, beginning on or about June 1, 2026, plus four (4) one-year option periods (total 5 years).
- Set-Aside: None (Sole Source)
- Response Due: July 1, 2026, 21:00 UTC
- Published Date: June 16, 2026
- Place of Performance: UMass Lowell and the Tsongas Center, Lowell, MA.
Authority & Justification
The proposed action is under FAR 12.102(a). The Government has determined that UMASS SPORTS PROPERTIES is the only source capable of providing the required services due to their exclusive multimedia and advertising rights for UMass Lowell Athletics and its venues (Tsongas Center and Kennedy Family Athletic Complex). This exclusive control prevents any other vendor from providing the necessary in-venue signage, digital advertising, fan engagement, and integrated media advertising during live game broadcasts.
Response Procedures
This notice is an intent to sole source and does not constitute a request for competitive quotes. A formal solicitation is not available. However, all responsible sources who believe they can meet the Government's requirements may submit a capability statement. This statement must provide clear and convincing evidence of their ability to meet the requirements and include company name, physical address, point of contact, CAGE code, and Unique Entity Identifier (UEI) number. Responses will be used to determine if a competitive procurement is feasible in the future. The decision not to compete remains at the Government's discretion. All responses must be submitted electronically to the Contracting Officer by the response date.