Justification for Exception to Fair Opportunity - Social Media Management in Spanish and French
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Department of State has issued a Justification for Exception to Fair Opportunity for Social Media Management in Spanish and French. This justification supports an interim (bridge) award to Sensis Agency (dba Sensis Inc.) to ensure continuous social media coverage while a new, long-term contract is procured. The exception is based on urgency, citing that providing fair opportunity would result in unacceptable delays and a loss of effective communication channels, particularly in countering foreign adversaries' propaganda.
Scope of Work
This requirement covers comprehensive social media services for Spanish-language and French-language accounts. Key deliverables include:
- Social Media Content creation and editing
- Promotion strategies
- Social Media Analytics and reporting
- Daily execution, original content creation, short text translations, and coordination services
- Amplification of U.S. Government messaging through visually engaging digital products
- Minor technical services for Portuguese-language accounts
Contract & Timeline
- Type: Justification for Exception to Fair Opportunity (interim Firm-Fixed-Price contract)
- Total Estimated Cost (TEC): $950,000.00
- Period of Performance: One six-month base period, one six-month option period, and a potential six-month FAR 52.217-8 extension (maximum 18 months).
- Published: April 15, 2026
Eligibility & Set-Aside
The current incumbent vendor, Sensis Agency, is a U.S. small business. The agency intends to solicit the follow-on award using limited competition via the GSA Schedule, with an anticipated small business set-aside.
Additional Notes
This justification highlights the critical mission impact of these services in providing an accurate portrayal of USG policies, countering false narratives, and reinforcing American leadership globally. The Department would otherwise lose an effective mouthpiece in Spanish, French, and Portuguese-speaking regions. The agency plans to issue the new, competitive contract before the interim award expires. The place of performance is Glendale, CA.