Maxwell Leadership Training
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The U.S. Special Operations Command (USSOCOM) has issued a Notice of Intent to Award a Sole Source Contract for Maxwell Leadership Training to Maxwell Leadership, Inc. This action is based on statutory authority FAR 13.106-1(b)(1), citing that only one source is reasonably available due to proprietary materials. This is not a request for competitive proposals. Interested parties may submit capability statements by February 11, 2026. The training will support USSOCOM's High Performing Leader program at Fort Bragg, NC.
Scope of Work
USSOCOM requires leadership training materials and services for 35 designated high-performing leaders. Key deliverables include:
- 35 "The 5 Levels of Leadership Workshop" kits and coaches.
- 35 "4 Dimensions of Culture Workshop" kits and coaches.
- "Discovering your Authentic Leadership Style" corporate training for 35 personnel.
- 315 hours of 1:1 coaching calls from Maxwell Leadership coaches.
Contract & Timeline
- Type: Sole Source (Notice of Intent)
- Set-Aside: None specified (sole source)
- Response Due: February 11, 2026, at 21:00 UTC
- Published: January 30, 2026
- Product Service Code: U008 (Training/Curriculum Development)
Justification for Sole Source
The sole source justification states that the required curriculum kits ("The 5 Levels of Leadership Workshop" and "4 Dimensions of Culture Workshop") are proprietary and sold exclusively by Maxwell Leadership, Inc. or approved merchants. Additionally, the "Discovering your Authentic Leadership Style" corporate training is proprietary intellectual property of Maxwell Leadership, Inc. Market research confirmed no other vendor offers comparable supplies and services to meet the Government's specific needs.
Additional Notes
This notice is for informational purposes only and does not constitute a solicitation. A determination by the Government not to compete this proposed action based upon responses to this notice is solely within the discretion of the Government. Questions should be directed to Tyler Cooper at tyler.j.cooper.mil@socom.mil.