Media Advertising Services for NNSY

Solicitation / RFP / RFQ

This solicitation seeks proposals for a one-year place-based advertising campaign to support talent sourcing and recruitment for the Norfolk Naval Shipyard (NNSY). The objective is to supplement current operations within the Code 1102 People Experience branch.

• Procurement of a "Media Place-Based, Out of Home Advertising Bundle."

• The bundle must include:

  • Streaming of content loops (approx. 20-30, 10-second slots).
  • Over 300 digital displays in the Hampton Roads and Outer Banks markets.
  • Displays hosted in a mix of top-rated venues.
  • Inventory allowing over 1 million weekly impressions with a dwell time of 45-60 minutes.
  • Ability to publish/change/rotate displayed images remotely via Wi-Fi.
  • Capability to design video and real-time motion graphics.
  • A specialized, localized footprint to support the mandate of hiring 300 skilled trades workers (primary focus on Inside Machinists).
  • Reach of nearly 400 retail, restaurant, and fitness locations.

• Contract Type: Firm Fixed Price.

• Period of Performance: 364 days from contract award date.

• Offers must be submitted by the date and time specified in Block 8.

• Evaluation factors include Price, Technical Capability, and Past Performance. Factors other than price are less important than price.

• The acquisition is set aside for Small Business.

• NAICS Code: 541850 (Advertising, Public Relations, and Related Services).

• Size Standard: Not specified, but typically related to the NAICS code.

• The solicitation number is N4215826QN032.

• The offer due date is June 19, 2026, at 02:00 PM.

• Payment will be made via Wide Area WorkFlow (WAWF).

Solicitation / RFP / RFQ

This solicitation seeks proposals for a one-year place-based advertising campaign to support talent sourcing and recruitment for Norfolk Naval Shipyard (NNSY). The objective is to supplement current operations within the NNSY People Experience branch (Code 1102PE).

• A one-year contract for Media Advertising, excluding traditional job fair advertising.

• Procurement of an Out-of-Home Advertising Bundle.

• The bundle must include:

  • Streaming of content loops (approx. 20-30, 10-second slots).
  • Over 300 digital displays in the Hampton Roads and Outer Banks markets.
  • Displays hosted in a mix of top-rated venues.
  • Inventory allowing over 1 million weekly impressions with an average dwell time of 45-60 minutes.
  • Ability to publish/change/rotate images remotely via Wi-Fi.
  • Capability to design video and real-time motion graphics.
  • A specialized, localized footprint to support the mandate of sourcing, selecting, and onboarding 300 skilled trades workers (primary focus on Inside Machinists).
  • Reach of nearly 400 retail, restaurant, and fitness locations.
  • Ability to directly engage with the local community.

• Contract Type: Firm Fixed Price.

• Period of Performance: 364 days from contract award date.

• Offers are due by 19 June 2026, 02:00 PM.

• Evaluation will be based on Price, Technical Capability, and Past Performance. Factors other than price are combined and less important than price.

• The Government intends to evaluate offers and award without discussions.

• The acquisition is unrestricted.

• NAICS Code: 541850 (Advertising).

• Size Standard: 14 million dollars.

• The solicitation number is N4215826QN032.

• The issue date is 09 June 2026.

• Payment will be made via Wide Area WorkFlow (WAWF).

• Inspection and Acceptance will be conducted in accordance with contract terms and conditions at the destination.

Statement of Work (SOW) / Performance Work Statement (PWS)

To procure a one-year advertising campaign to support the sourcing and recruiting of talent for the Strategic Talent Acquisition branch (Code 1102 People Experience) at Norfolk Naval Shipyard.

• Procure a 1-year contract for Media Advertising, excluding regular job fair advertising.

• Provide a "Media Place-Based, Out of Home Advertising Bundle."

• Bundle must include approximately 20-30 second slots for streaming content.

• Must utilize over 300 digital displays in Hampton Roads and Outer Banks markets, combining 'in-house/internal content' and paid advertisements.

• Displays should be hosted in a mix of top-rated venues.

• Inventory must allow over 1 million weekly impressions with an average dwell time of 45-60 minutes.

• Must have the ability to publish/change/rotate images remotely via Wi-Fi.

• Must be able to design video and real-time motion graphics.

• Requires a specialized, localized footprint to meet the critical, time-sensitive mandate of sourcing, selecting, and onboarding 300 skilled trades workers (with Inside Machinists as a primary priority).

• Must reach nearly 400 retail, restaurant, and fitness locations.

• Must be able to directly engage with clientele and be embedded in the local community.

• 364 days from contract award date.