Media and Social Media Analysis Support Tool Service

Solicitation / RFP / RFQ

This document is a solicitation (FA701426R0020) for Media and Social Media Analysis Support Tool services. The North American Industry Classification Standard (NAICS) code is 516210, with a size standard of $47,000,000.00.

• The core requirement is to provide Media and Social Media Analysis Support Tool services in accordance with the statement of work.

• The contract type is Firm Fixed Price.

• The period of performance includes a base period and four option periods, each for 12 months.

  • Base Period: 09 Apr 2026 - 08 Apr 2027
  • Option Period 1: 09 Apr 2027 - 08 Apr 2028
  • Option Period 2: 09 Apr 2028 - 08 Apr 2029
  • Option Period 3: 09 Apr 2029 - 08 Apr 2030
  • Option Period 4: 09 Apr 2030 - 08 Apr 2031

• Solicitation Issue Date: 20 Mar 2026

• Offer Due Date: 07 Apr 2026, 12:00 PM

• Proposals will be evaluated based on price and other factors, with technical and past performance being significant.

• The acquisition is 100% set aside for Small Business.

• This solicitation incorporates FAR clauses 52.212-1, 52.212-3, and 52.212-4 by reference, with 52.212-5 incorporated by full text.

• Payment requests and receiving reports must be submitted electronically via Wide Area WorkFlow (WAWF).

• The document includes numerous FAR and DFARS clauses related to contract terms, conditions, representations, and certifications.

Form / Attachment / Pricing Sheet

This document is an Excel spreadsheet containing a pricing worksheet for the opportunity. It is intended for bidders to use to detail their proposed pricing structure across various CLINs and performance periods.

• Pricing Summary Sheet: Provides an overview of total prices for CLINs (Base Year through Option Year 4) and a Total Evaluated Price (TEP), including a 6-month extension.
• CLIN 0001 - CLIN 4001 Sheet: Details labor categories, labor rates, number of Full-Time Equivalents (FTEs), hours, and estimated total costs for each CLIN and performance period (Base Year and Option Years 1-4).
• 6 Month Extension Sheet: Outlines labor categories, rates, FTEs, hours, and estimated costs specifically for the 6-month extension period.
• All pricing fields currently show 0.0, indicating that specific pricing details are to be filled in by the bidder.

Bidders must use this worksheet to input their proposed pricing for each CLIN and option year, as well as the 6-month extension. The structure provided guides the breakdown of costs by labor category and performance period, which will be crucial for proposal submission and evaluation.

Form / Attachment / Pricing Sheet

This document is a Past Performance Questionnaire (PPQ) provided by the Secretary of the Air Force Office of Public Affairs (SAF/PA). Its purpose is to gather feedback from organizations that have had first-hand experience with offerors to aid in the evaluation of their past performance on contracts or work efforts. This information is crucial for the competitive selection of a source for the Social Media Monitoring and Management Tool program.

• Section 1: Contract Identification: Details about the contract being reviewed (Contractor, Cage Code, Contract Number, Type, Program Title, Description, Period of Performance, Dollar Value, Description of work performed, Award type, Contractor's Role).
• Section 2: Customer or Agency Identification: Information about the customer or agency providing the feedback and the geographic scope of the work.
• Section 3: Respondent Identification: Details of the individual completing the questionnaire.
• Section 4: Performance Information: A rating scale (Exceptional, Very Good, Satisfactory, Marginal, Unsatisfactory, N/A) and specific questions to assess the contractor's performance in areas such as management, personnel, quality control, problem-solving, schedule adherence, responsiveness to changes, and overall performance. It also includes questions regarding cure/show cause notices and willingness to award future contracts.

Bidders should be aware that their past performance will be evaluated. This questionnaire outlines the specific areas the government will inquire about when seeking feedback from previous customers. Understanding these areas can help bidders prepare their proposals and proactively manage their past performance reputation. The questionnaire must be completed and returned by April 7, 2025, 12:00 PM EST to stacy.rutherford.ctr@us.af.mil and david.warner.27@us.af.mil.

Statement of Work (SOW) / Performance Work Statement (PWS)

To provide the Secretary of the Air Force Office of Public Affairs (SAF/PA) with a web-based solution tool for monitoring, assessing, and analyzing media and social media content to gain insights and graphic depictions of information.

• Media Monitoring: Monitor and pull articles and clips from print, broadcast, online media, and paywalled content. Search globally and translate articles. Monitor visual and audio media, edit clips, provide transcripts, and assess viewership/ad values. Generate graphical views and data visualizations of content, including sentiment, share of voice, heat maps, and word clouds. Search archived data up to five years prior. Compare, benchmark, and develop on-demand analysis, charts, and reports. Generate newsfeeds for up to 10,000 recipients. Continuously update performance measures for media coverage and identify influencers.

• Social Media Monitoring: Monitor popular U.S. and international social media platforms (e.g., Facebook, X, Instagram, TikTok, Reddit, YouTube). Search using keywords, hashtags, and handles to measure volume, topics, impressions, and influencers. Generate evaluations and assessments of social media discussions, with graphic interpretations. Continuously update performance measures and identify social media influencers.

• Listening and Monitoring: Support unified system monitoring of various platforms. Allow users to add, modify, and suspend feeds without data loss. Support thresholds and sampling quotas, utilizing AI for anomaly alerts. Provide real-time alerts via email and internal notifications.

• Assessments and Analytics: Monitor conversations surrounding the Department of the Air Force, U.S. Air Force, and U.S. Space Force. Measure engagement, reach, and KPIs of owned/organic and earned content. Provide customizable dashboards. Analyze engagement, geography, heat maps, keywords, and impact. Automatically measure sentiment with manual adjustment capabilities. Identify and track conversation drivers, advocates, and detractors.

• Reporting: Support automated and manual text-based and visual reports, including analytics, assessments, and monitoring requirements. Allow customization of data sets and visuals. Enable manual and automatic (scheduled) report exporting via API.

• Journalist Database: Maintain journalist databases, including contact information and social media accounts. Build media contact lists and send press releases. Maintain national, regional, and international journalist lists, including social influencers. Recommend opportunities to expand outreach to non-traditional defense reporters. Allow manual and API export of lists.

• Contractor must meet requirements and resolve discrepancies within designated periods.

• Less than 2 customer complaints/discrepancy reports per contract period.

• Acknowledge receipt of customer complaints within 1 hour during duty hours and resolve within 2 business days (or 24 hours for work stoppage issues).

• Identical or near-identical discrepancies should not recur more than 3 times in a one-year timeframe.

• Maintain system availability of no more than 10 hours of downtime per year (excluding planned maintenance).

• Provide initial and ongoing training, responding to requests within 1 business day.

• Provide assistance to government users, responding within 1 hour during duty hours and assisting within 1 business day.

• All work to be completed at the contractor facility.

• Provide at least 60 concurrent user accounts, with the ability to expand.

• Offer flexible options for lower-barrier access.

• Accounts are set so users see only their own work, with designated individuals having broader access.

• Provide a comprehensive, well-documented, bi-directional RESTful API for integration with government systems.

• Offer 24/7 global customer support.

• Contractor personnel must possess or be eligible for a Tier 1 background investigation.

• Provide a comprehensive personnel roster.

• Complete required onboarding forms (OF-306, SF-312).

• Contractor will be provided Non-Disclosure Agreement (NDA) documentation.

• Data entered or provided to the government is the property of the government and must be returned upon contract termination or non-renewal.

• Government has unlimited rights to all deliverables.

• Contractor must protect the confidentiality of Government records.

Solicitation / RFP / RFQ

This document is a solicitation (Request for Proposal - RFP) for Media and Social Media Analysis Support Tool services. The government is procuring these services to support its needs in this area.

• The core requirement is to provide Media and Social Media Analysis Support Tool services.

• Services are to be performed in accordance with a Statement of Work (SOW), which is referenced but not fully included in this document.

• The Product Service Code (PSC) is DG10.

• The contract type is Firm Fixed Price.

• The period of performance includes a base period and four option periods.

  • Base Period: 09 Apr 2026 to 08 Apr 2027 (12 Months)
  • Option Period 1: 09 Apr 2027 to 08 Apr 2028 (12 Months)
  • Option Period 2: 09 Apr 2028 to 08 Apr 2029 (12 Months)
  • Option Period 3: 09 Apr 2029 to 08 Apr 2030 (12 Months)
  • Option Period 4: 09 Apr 2030 to 08 Apr 2031 (12 Months)

• The North American Industry Classification Standard (NAICS) code is 516210 with a size standard of USD 47,000,000.00.

• The solicitation issue date is March 20, 2026.

• The offer due date is April 6, 2026, at 12:00 PM.

• The solicitation incorporates FAR clauses 52.212-1, 52.212-3, and 52.212-4 by reference, with addenda.

• Evaluation will be based on price and other factors, with technical and past performance being significant considerations.

• The acquisition is designated as 100% for Small Business.

• This solicitation is 37 pages long.

• The document includes numerous FAR and DFARS clauses incorporated by reference and in full text, covering various aspects of contract administration, special requirements, and representations/certifications.

Solicitation / RFP / RFQ

This document is a solicitation (FA701426R0020) for "Media and Social Media Analysis Tool" services. The government is procuring these services to support the SAF/PA mission.

• The contractor shall provide Social Media Monitoring and Management Tool services.

• Services are to be provided in accordance with the statement of work.

• Product Service Code: DG10.

• Contract Type: Firm Fixed Price.

• Period of Performance:

  • Base Period: 09 Apr 2026 to 08 Apr 2027 (12 Months)
  • Option Period 1: 09 Apr 2027 to 08 Apr 2028 (12 Months)
  • Option Period 2: 09 Apr 2028 to 08 Apr 2029 (12 Months)
  • Option Period 3: 09 Apr 2029 to 08 Apr 2030 (12 Months)
  • Option Period 4: 09 Apr 2030 to 08 Apr 2031 (12 Months)

• The total duration of the contract, including options, shall not exceed 66 months.

• Solicitation Issue Date: 20 Mar 2026

• Offer Due Date: 06 Apr 2026, 12:00 PM

• Evaluation factors will include technical and past performance, combined, and price. The relative importance of these factors will be stated by the Contracting Officer.

• This acquisition is 100% set aside for Small Business.

• NAICS Code: 516210, with a Size Standard of USD 47,000,000.00.

• The solicitation incorporates FAR clauses 52.212-1, 52.212-3, and 52.212-5 by reference.

• Payment requests and receiving reports are to be submitted electronically via Wide Area WorkFlow (WAWF).

Form / Attachment / Pricing Sheet

This document is a Past Performance Questionnaire designed to gather feedback from organizations that have had direct experience with a contractor. This information is crucial for the Secretary of the Air Force Office of Public Affairs (SAF/PA) in their competitive selection process for the Social Media Monitoring and Management Tool program. The questionnaire helps verify offerors' past performance and their ability to execute the proposed effort.

• Section 1: Contract Identification: Details about the contract being reviewed, including contractor information, contract number, type, program title, description, period of performance, dollar value, and description of work performed.
• Section 2: Customer or Agency Identification: Information about the customer or agency for whom the work was performed.
• Section 3: Respondent Identification: Details about the individual completing the questionnaire and their relationship to the contract.
• Section 4: Performance Information: A rating scale (Exceptional, Very Good, Satisfactory, Marginal, Unsatisfactory, N/A) and specific questions to assess the contractor's performance in areas such as management, personnel, quality control, problem-solving, schedule adherence, responsiveness to changes, and overall performance. It also includes questions about cure/show cause notices and willingness to re-award.

Potential bidders should be aware that their past performance will be evaluated. This questionnaire is the tool used to collect that feedback. Bidders should ensure that their past performance references are aware of this requirement and are prepared to provide detailed and accurate responses. The deadline for submitting completed questionnaires is April 7, 2025, 12:00 PM EST. Responses should be emailed to stacy.rutherford.ctr@us.af.mil and david.warner.27@us.af.mil.

Solicitation / RFP / RFQ

This document is a solicitation (FA701426R0020) for Social Media Monitoring and Management Tool services. The government is procuring these services to support its needs.

• The contractor shall provide Social Media Monitoring and Management Tool services in accordance with the statement of work.

• Pricing Arrangement: Firm Fixed Price.

• The solicitation includes options to extend the term of the contract and services.

• Period of Performance:

  • Base Year: 09 Apr 2026 - 08 Apr 2027
  • Option Period 1: 09 Apr 2027 - 08 Apr 2028
  • Option Period 2: 09 Apr 2028 - 08 Apr 2029
  • Option Period 3: 09 Apr 2029 - 08 Apr 2030
  • Option Period 4: 09 Apr 2030 - 08 Apr 2031

• Offer Due Date: 06 Apr 2026, 12:00 PM.

• Evaluation factors will include technical and past performance, in addition to price.

• This acquisition is set aside 100% for Small Business.

• NAICS Code: 516210

• Size Standard: USD 47,000,000.00

• The solicitation incorporates FAR clauses 52.212-1, 52.212-3, and 52.212-4 by reference.

• Payment will be made by electronic funds transfer (EFT) via Wide Area WorkFlow (WAWF).

Solicitation / RFP / RFQ

This document provides instructions to offerors (ITO) for a competitive 100% Small Business award for a Media and Social Media Analysis Tool. The acquisition will result in a Firm Fixed Price (FFP) award with a 12-month base period, four one-year options, and a six-month option to extend services.

• Proposals must include all requested data and information and comply with the Statement of Work (SOW).

• Proposals should be clear, concise, and provide sufficient detail for evaluation, substantiating claims with rationale on how requirements will be met.

• Offerors must assume the Government has no prior knowledge and base evaluation on the proposal content.

• Elaborate brochures or documentation are not desired.

• Contract Type: Firm Fixed Price (FFP)

• Period of Performance: 12-month base period, four 1-year options, and a 6-month option to extend services.

• Anticipated Period of Performance:

  • Base Period: April 16, 2026 - April 15, 2027
  • Option Year 1: April 16, 2027 - April 15, 2028
  • Option Year 2: April 16, 2028 - April 15, 2029
  • Option Year 3: April 16, 2029 - April 15, 2030
  • Option Year 4: April 16, 2030 - April 15, 2031
  • 6 Month Extension: April 16, 2031 - October 15, 2031

• Questions Deadline: April 1, 2026, 12:00 pm Eastern Time (via email only).

• Proposal Submission Deadline: April 7, 2026, 12:00 pm Eastern Time (via email only).

• Proposal Format: Three volumes: Volume I – Technical/Mission Capability, Volume II – Past Performance, Volume III – Price.

• Evaluation Factors:

  1. Factor I: Technical Approach (Acceptable/Unacceptable)
  2. Factor II: Past Performance (Satisfactory or Substantial required for award)
  3. Factor III: Price (Evaluated for completeness, balance, and reasonableness)

• Award Basis: Competitive 100% Small Business award, Performance Price Tradeoff (PPT) source selection. Tradeoffs will be made between Past Performance and Price for technically acceptable offers. Past performance is more important than price.

• Interchanges: The Government intends to award based on initial proposals but reserves the right to conduct interchanges.

• This is a competitive 100% Small Business award.

• Offerors must be registered in the System for Award Management (SAM) prior to award.

• Oral presentations will not be permitted.

• Offerors agree to hold prices firm for 180 calendar days from the proposal receipt date.

• Information considered privileged or confidential under FOIA must be marked accordingly.

• Electronic copies of proposals must be in MS Word, Excel, PowerPoint 2016 or higher, or searchable PDF format. Pricing information is only to be included in Volume III.

Form / Attachment / Pricing Sheet

This document is a pricing worksheet intended for bidders to detail their proposed costs for the opportunity. It outlines the structure for CLINs (Contract Line Item Numbers) and associated pricing across different performance periods.

• CLIN Structure: The worksheet includes sections for a Base Year (CLIN 0001) and four Option Years (CLIN 1001 through 4001), plus a 6-month extension.
• Pricing Summary: Provides a high-level overview of total prices per CLIN and for the total evaluated price (TEP), including an option for a 6-month extension.
• Detailed CLIN Breakdown: For each CLIN (Base Year and Option Years), bidders are expected to provide:
  • Labor Rates
  • Number of Full-Time Equivalents (FTEs)
  • Hours (HRS)
  • Total Estimated Cost for each period.
• Labor and CLIN Totals: Aggregates costs for labor categories and totals for each CLIN.
• FTE Hours: A section to track total FTE hours.

Bidders must use this worksheet to calculate and submit their proposed pricing. All fields related to labor rates, FTEs, hours, and estimated costs for each CLIN and the 6-month extension must be accurately completed. The Total Evaluated Price (TEP) will be derived from the figures provided in this worksheet, impacting the overall evaluation of the proposal.

Form / Attachment / Pricing Sheet

This document is a "Questions Matrix" for the FA701426R0020 - Media and Social Media Analysis Support Tool opportunity. It is intended to capture questions from potential bidders regarding the solicitation and provide the Government's official answers.

The matrix is structured with columns for:

• Question Number
• Question Text
• Document Reference (e.g., specific solicitation section or paragraph)
• Paragraph Number
• Government Answer

Currently, the provided sheet contains only the header row and numerous blank rows, indicating that no questions have been submitted or answered yet.

This document serves as a template for the official Q&A process. Bidders should monitor this document (or related updates) for answers to their questions about the solicitation. The absence of content suggests that either the Q&A period has not yet begun, or no questions have been formally posed and answered through this specific mechanism at the time of this extraction.