MN Medical Association Media Services
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Department of the Army, specifically W7NG USPFO ACTIVITY MN ARNG, has issued an Award Notice for MN Medical Association Media Services. This procurement was conducted on a sole-source basis with the Minnesota Medical Association (MMA), citing MMA as the only entity capable of providing the required specialized media advertising.
Scope of Work
The awarded services involve providing targeted print and electronic media advertising specifically to medical professionals in Minnesota. This includes reaching this specific demographic effectively through MMA's established channels.
Contract & Timeline
- Type: Award Notice (Sole-Source Procurement)
- Set-Aside: Total Small Business Set-Aside (FAR 19.5) - Note: Awarded sole-source despite set-aside designation.
- Award Date: January 29, 2026
- Place of Performance: Saint Paul, MN
Justification for Sole Source
The justification document details that market research, including a Sources Sought notice, confirmed MMA as the only entity capable of fulfilling the specific requirement without incurring additional costs or lacking specialized targeting capabilities. Other vendors could not directly provide the unique access to medical professionals in Minnesota that MMA offers. The rationale for this sole-source award is based on 41 USC 1901 as implemented in FAR 13.106-1(b)(1).
Additional Notes
This award notice highlights a specific instance where specialized market access led to a sole-source determination, even within a designated small business environment. Potential bidders should note the stringent criteria for such specialized media services.