NEARNG Targeted Advertising with AI Capabilities
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Department of the Army, on behalf of the Nebraska Army National Guard (NEARNG), has issued a Request for Quote (RFQ), solicitation number W91243-26-Q-A003, for Targeted Advertising with AI Capabilities. This Small Business Set-Aside opportunity seeks comprehensive lead generation services and Artificial Intelligence (AI) marketing tools to increase NEARNG enlistments. Quotes are due by June 22, 2026, at 10:00 a.m. CST.
Scope of Work
The requirement is for comprehensive lead generation services and AI marketing tools. The primary objective is to significantly increase enlistments for the Nebraska Army National Guard. Vendors must meet all technical requirements as outlined in the Performance Work Statement (PWS).
Contract & Timeline
- Type: Combined Synopsis/Solicitation, Request for Quote (RFQ)
- Solicitation Number: W91243-26-Q-A003
- Set-Aside: Small Business Concerns
- Period of Performance:
- Base Year: September 1, 2026 – August 31, 2027
- Option Year 1: September 1, 2027 – August 31, 2028
- Option Year 2: September 1, 2028 – August 31, 2029
- Questions Due: June 15, 2026, at 10:00 a.m. (utilizing the attached QA Log)
- Quotes Due: June 22, 2026, by 10:00 a.m. CST
- Published: May 19, 2026
Evaluation & Submission
Award will be based on the overall Best Value to the government, considering price and other factors. Vendors must meet all technical requirements in the PWS and provide at least three (3) references of similar scope and size work, including contact information, a brief description, and contract number. The government reserves the right to obtain past performance information from any source; past performance will be treated as neutral if no recent/relevant data exists. The government intends to make an award without discussions.
All quotes must be submitted through the Solicitation Module of the Procurement Integrated Enterprise Environment (PIEE) at https://piee.eb.mil/. Offerors are responsible for obtaining written confirmation of receipt. An alternate submission method via email to patricia.h.lee-smith.civ@army.mil is available if technical difficulties arise with the PIEE module.
Additional Notes
This is a combined synopsis/solicitation for commercial items. Detailed National Guard Protest Procedures are included in the solicitation. Supporting documents for PIEE submission, including a link, web-based training, and registration instructions, are available.