Notice of Intent to Sole Source
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Department of the Army, specifically the W7MT USPFO ACTIVITY ALANG 187, has issued a Notice of Intent to Award a Sole Source Contract for Advertising Services (R701). The intent is to award a firm-fixed-price contract to DIRECTIONAL AD-VANTAGE HOLDINGS, LLC for digital advertising. This action is justified due to the vendor's exclusive advertising rights in critical high-traffic locations in Montgomery, AL.
Scope of Work
The requirement is for digital advertisements at 5 different sites, including areas near military bases and one area not covered by a local recruiter, for a total duration of 52 weeks. These locations are crucial for reaching the target demographic and achieving campaign objectives for the Alabama Air National Guard.
Rationale for Sole Source
DIRECTIONAL AD-VANTAGE HOLDINGS, LLC is uniquely positioned as it exclusively owns the digital billboards in the specified targeted shopping center locations. Market research indicates no other vendor has access to these specific advertising spaces, making competition unfeasible. This justification aligns with FAR Part 6.302-1, which permits sole-source procurement when only one responsible source can satisfy agency requirements. While billboards could potentially be purchased through a third party, this would involve a price markup, making direct rental from the owner more cost-effective.
Contract & Timeline
- Type: Firm Fixed-Price
- Previous Contract (if applicable): W50S6M-25-P-A015
- Set-Aside: None (Sole Source)
- Notice Published: April 23, 2026
- Response Due: April 30, 2026, by 6:00 PM ET
Action for Interested Parties
Interested parties who believe they can meet the requirements must submit a capability statement, proposal, or quotation by the response deadline. The Government retains sole discretion in determining whether to compete this proposed contract based on responses received.
Contacts
- Primary: Douglas Seaton (douglas.seaton@us.af.mil, 334-394-7528)
- Secondary: Stephen Shanks (stephen.shanks.1@us.af.mil, 334-394-7529)