Notice of Intent to Sole Source - Hawaii Radio Advertising Campaign
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The USPFO for Hawaii has issued a Special Notice indicating its intent to award a firm-fixed-price contract on a sole-source basis to PACIFIC RADIO GROUP, INC. for a Hawaii Radio Advertising Campaign. This campaign aims to support recruitment for the Hawaii Air National Guard (HIANG) on the Islands of Hawai’i, Maui, and Oahu. Interested parties must submit capability statements by March 13, 2026, 10:00 AM Hawaii Standard Time.
Scope of Work
The selected contractor will provide a radio advertising campaign across Hawai’i, Maui, and Oahu. The primary objective is to reach the 18-30 year old demographic for recruitment into the Hawaii Air National Guard. The justification for sole-sourcing is that Pacific Media Group (PACIFIC RADIO GROUP, INC.) is identified as the only media company in Hawaii with the necessary number of radio stations to effectively reach this target age demographic, particularly on Maui and the Big Island.
Contract & Timeline
- Opportunity Type: Special Notice (Notice of Intent to Sole Source)
- Contract Type: Firm-Fixed-Price (intended sole source)
- NAICS Code: 541890, Other Services Related to Advertising (Size Standard: $19.0M)
- Set-Aside: None (sole source)
- Response Due: March 13, 2026, 10:00 AM Hawaii Standard Time
- Published: February 27, 2026
- Authority: 10 U.S.C. § 3204(a)(5), as implemented by FAR 13.106-3(b)(3)(i)
Response Requirements
This notice is not a Request for Quotations (RFQ). However, any response must provide clear, compelling, and convincing evidence that competition would be advantageous to the Government. Responsible parties who believe they can meet the requirements are invited to submit complete information describing their ability to provide the services. Interest/capability statements should be sent via email to Jay Renguul at jay.renguul.mil@army.mil or Jonathan R Weber at jonathan.weber.14@us.af.mil. Telephone responses will not be accepted. The Government retains sole discretion to determine whether to compete the proposed requirement based on responses to this notice.