Notice of intent to Sole Source Kansas Association of Broadcasters (KAB)

Statement of Work (SOW) / Performance Work Statement (PWS)

This Performance Work Statement (PWS) outlines the requirements for providing broadcasting rights and airtime to the Kansas Army National Guard (KSARNG) through the Non-commercial Sustaining Announcement (NCSA) program. The primary goal is to enhance the KSARNG's image, increase public awareness, clarify its mission, and improve public perception among its target demographics (17-24 year-olds, then 25-35 year-olds).

• Provide advertising/marketing services to maximize exposure and advertising value.

• Duplicate media (digital files or CDs), design creative packaging, and send to the Kansas Association of Broadcasters (KAB).

• Negotiate and establish an agreement with KAB outlining airing expectations.

• Develop and maintain an effective Quality Control Plan (QCP).

• Comply with all applicable installation/facility access and local security policies.

• Protect Personally Identifiable Information (PII) and safeguard Government property.

• Distribute announcements or spots in various languages (English and Spanish).

• Utilize the "Return on Investment (ROI) Tracking Tool" for online banner media placement and campaign analysis.

• Ensure "NationalGuard.com/Kansas" and/or "1-800-GO-GUARD" are advertised on all placements.

• Work with the Government to ensure updated usage agreements for relevant rights/claims.

• Contractor must maintain an adequate workforce for uninterrupted performance.

• Quality Control (QC) procedures must identify, prevent, and ensure non-recurrence of defective services.

• Performance will be evaluated based on a Quality Assurance Surveillance Plan (QASP).

• Specific performance standards include:

  • Complying with NGR 601-1, ARNG Style Guide/Graphic Standards, and Electronic and Information Technology Accessibility Standards (98% compliance).
  • Submitting Monthly Status Reports (MSRs) accurately (99.95% accuracy) and timely.
  • Ensuring placed content complies with task requirements (99.9% compliance).
  • Keeping records of updated agreements (98% compliance).
  • Distributing announcements/spots in different languages (95% compliance).
  • Adhering to preferred media distribution (95% compliance).
  • Meeting statewide play totals, DMA plays, and prime time/late evening plays (at least 80% compliance).

• Period of Performance (PoP): 12 months.

• Anticipated Start Date: 16 March 2026 - 15 March 2027.

• Place of Performance: Contractor's facility. In-person meetings with Government personnel may occur at locations other than the Contractor's facility.

• Security Requirements: Compliance with DoD, HQDA, and local policies for personal identity verification and Force Protection Condition (FPCON).

• COMSEC/IT Security: Adherence to communications security procedures.

• Data Rights: Government has unlimited rights to all documents/materials produced.

• Organizational Conflicts of Interest (OCI): Contractor must notify the KO of any potential OCI and submit a mitigation plan.

• Deliverables include: QC Plan (QCP), Monthly Status Report (MSR), Contact Log Report, and Monthly Tracking Report.

Sources Sought / Notice of Intent to Sole Source

This document is a market survey and notification of intent to solicit for participation in the Non-commercial Sustaining Announcement/Public Education Partnership Program (NCSA/PEP Program). The Kansas Army National Guard (KSARNG) seeks to procure broadcasting rights and airtime throughout Kansas via commercial radio and television stations that voluntarily donate airtime through the Kansas Association of Broadcasters (KAB). The primary objective is to reach KSARNG target demographics of 17-24 year-olds and 25-35 year-olds for promoting safety, emergency awareness, and other public interest messages.

• This is NOT a Request for Proposal (RFP), Request for Quote (RFQ), or Invitation for Bid (IFB). No contract will be awarded from this notice.
• Responses are voluntary, and no reimbursement will be made for costs incurred.
• The government is seeking to understand industry interest, capabilities, and qualifications to ensure adequate competition for a potential future Firm Fixed Price contract.
• The North American Industry Classification System (NAICS) code is 516120 (Television Broadcast stations), with a small business size standard of $47 Million.

Companies interested in this market survey should provide a response limited to five pages, including:

1. Company Information: Name, address, contact details, Cage Code, and Duns Number.
2. Capability: Ability to perform at least 50% of the contract cost with their own employees.
3. Capacity: Availability and any workload constraints.
4. Compliance: Ability to comply with FAR 52.219-8 and FAR 52.204-26.
5. Business Size: Current small business category (if applicable).

• Sources sought submittals are due no later than March 9, 2026, at 3:00 PM CST.

• A Cage Code is required for proposal/bid submission but not for this sources sought notice.

• Information provided will be considered "For Official Use Only (FOUO)".

• James D Sparkes, Contract Specialist

• Vernon L. Verschelden, Contracting Officer