Notice of Intent to Sole Source Marketing Services RRBN IDIQ
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Missouri Army National Guard (under DEPT OF THE ARMY) has issued a Notice of Intent to Sole Source for Marketing Services for its Recruiting and Retention Battalion (RRBN). The intent is to award a single-award Indefinite Delivery Indefinite Quantity (IDIQ) contract to Hoot Design Co. LLC. This action is justified under FAR 6.103-1(c)(2) due to only one responsible source being able to satisfy agency requirements without unacceptable delays and costs. The anticipated IDIQ has a three-year ordering period and a ceiling of $500,000. This is a Total Small Business Set-Aside opportunity.
Scope of Work
The requirement is for comprehensive marketing and advertising services to support the Missouri Army National Guard's RRBN. These services are critical for maintaining continuity in creative development, production, and deployment of marketing activities essential to achieving annual recruitment missions. The incumbent, Hoot Design Co. LLC, developed foundational recruitment marketing research and brand strategy documents under the existing task order.
Contract & Timeline
- Type: Single-Award Indefinite Delivery Indefinite Quantity (IDIQ), Sole Source
- Anticipated Ceiling: $500,000
- Duration: Three-year ordering period
- Set-Aside: Total Small Business (FAR 19.5)
- Product Service Code: R701 (Advertising Services)
- Published Date: May 8, 2026
- Response Date for Comments: May 18, 2026, 5:00 PM ET
Justification for Sole Source
The agency states that competing this follow-on contract would require any new contractor to undergo 6-12 months of development and discovery before campaign execution. This would result in unacceptable delays, substantial duplication of cost, and significant disruption to recruitment marketing activities, jeopardizing the RRBN's recruitment mission. Continuity of marketing operations is deemed essential.
Important Note
This is strictly a Notice of Intent to Sole Source, not a request for competitive proposals or quotes. The Government's determination not to compete this contract is solely at its discretion. No Request for Quotes (RFQ) will be issued, and quotes will not be requested. Interested parties who believe they can meet the requirement may submit a capabilities statement by the response date.