Notice of Intent to Sole Source: Recruiting & Retention Display Space – 2026 CMA Fest

SOL #: W50S9726PA001JustificationSole Source

Overview

Buyer

DEPT OF DEFENSE
Dept Of The Army
W7N1 USPFO ACTIVITY TNANG 118
NASHVILLE, TN, 37217-2538, United States

Place of Performance

TN

NAICS

Promoters of Performing Arts (711310)

PSC

Advertising Services (R701)

Set Aside

No set aside specified

Timeline

1
Posted
May 13, 2026

Qualification Details

Fit reasons
  • NAICS alignment with historical contract wins in similar service areas.
  • Scope strongly matches core technical capabilities and delivery model.
Risks
  • Past performance thresholds may require one additional teaming partner.
  • Potential clarification needed on staffing minimums before bid/no-bid.
Next steps

Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.

Quick Summary

The Tennessee Air National Guard (TN ANG) Recruiting and Retention office intends to award a sole-source contract to the Country Music Association, Inc. (CMA) for Recruiting & Retention Display Space at the 2026 CMA Fest in Nashville, TN, scheduled for June 3-8, 2026. This notice serves as a justification for the sole-source procurement, not a request for competitive proposals.

Scope of Requirement

The TN ANG requires a high-visibility marketing and exhibit presence at the 2026 CMA Fest. This includes:

  • Premium exhibit/booth space within the official festival footprint.
  • Official sponsorship rights to utilize CMA Fest branding for recruiting purposes.
  • Access to festival attendees for lead generation and community engagement.

Justification for Sole Source

The Country Music Association, Inc. (CMA) is the sole owner and producer of "CMA Fest" and holds exclusive proprietary rights to license booth space, branding, and sponsorship opportunities. No other vendor is authorized to provide official exhibit space within the restricted festival grounds, making CMA the only source reasonably available to meet this specific requirement.

Contract & Timeline

  • Contract Type: Sole-Source (Justification)
  • Product/Service Code: R701 (Advertising Services)
  • Set-Aside: None (Sole Source)
  • Published Date: May 13, 2026
  • CMA Fest Dates: June 3-8, 2026

Response Instructions

This is not a request for competitive proposals. However, in accordance with FAR 5.207(c)(16), responsible sources may submit a capability statement, proposal, or quotation for agency consideration. Information received will be used to determine if a competitive procurement is feasible. The Government retains discretion on whether to compete this proposed contract.

Contact Information

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Files

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Versions

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Justification
Posted: May 13, 2026
Notice of Intent to Sole Source: Recruiting & Retention Display Space – 2026 CMA Fest | GovScope