NRCS-CA Area Wide Market Analysis (AWMA)
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The USDA Natural Resources Conservation Service (NRCS) California State Office is seeking proposals for an Area Wide Market Analysis (AWMA) for lands under the Conservation Easement Program (ACEP-WRE). This Total Small Business Set-Aside opportunity requires an initial statewide analysis and up to four subsequent annual recertifications or amendments. The objective is to protect, restore, and enhance wetland ecosystems by determining the Fair Market Value (FMV) of land. Proposals are due by June 11, 2026, at 4:30 PM ET.
Scope of Work
The contractor will conduct Areawide Market Analyses (AWMA) for the initial fiscal year and subsequent annual recertifications or amendments for up to four additional years. This involves:
- Complying with NRCS instructions and Uniform Standards of Professional Appraisal Practice (USPAP).
- Identifying and analyzing comparable properties to determine Fair Market Value (FMV) on a per-acre basis for specific land use types within designated market areas.
- Delivering written and digital products, participating in meetings, and attending NRCS-approved training.
- Performance standards require AWMA reports to be clear, accurate, complete, and USPAP compliant, analyzing a minimum of 10 sales per land use in each market area.
Contract Details
- Contract Type: Firm Fixed Price Commercial Services.
- Period of Performance: One base year and four option years, not to exceed five years total.
- Set-Aside: Total Small Business Set-Aside (FAR 19.5).
- NAICS Code: 531320 (Real Estate Appraisers), with a small business size standard of $9.5 million.
- Product Service Code: R411 (Real Property Appraisals Services).
- Place of Performance: California, United States.
Key Requirements & Deliverables
- Initial Areawide Market Survey Analysis (CLIN 0001).
- Annual AWMA Recertifications and potential amendments for Option Years 1-4 (CLINs 0002a/b through 0005a/b).
- Vendors must be State-certified general real property appraisers or hold a temporary practice permit, in good standing, and demonstrate competency in USPAP for rural and agricultural properties.
- Exclude value of improvements and sales data from lands under existing easements.
Submission & Evaluation
- Submission Deadline: Quotes must be emailed by June 11, 2026, 4:30 PM ET.
- Questions Deadline: June 9, 2026, 4:30 PM ET.
- Evaluation Criteria: Lowest Price Technically Acceptable (LPTA).
- Technical Acceptability: Evaluated as "acceptable" or "unacceptable" based on meeting requirements and demonstrating understanding.
- Past Performance: Evaluated based on prior or current contracts (quality, timeliness, cost control, business relations) within the past five years.
- Pricing: Must be provided for all line items in Attachment 2 (Schedule of Items).
- SAM Registration: Active SAM.gov registration is required.
- Offerors must hold prices firm for 90 calendar days; late quotes will not be accepted.
Contact Information
- Primary Contact: Blake Boyer (blake.boyer@usda.gov).