NTTO - World Cup Analysis

SOL #: TAIA0000-26-00085Combined Synopsis/Solicitation

Overview

Buyer

Commerce
Office Of The Secretary
DEPT OF COMMERCE SSPO
WASHINGTON, DC, 20230, United States

Place of Performance

Washington, DC

NAICS

Marketing Research and Public Opinion Polling (541910)

PSC

Market Research And Public Opinion Services (Includes Telephone And Field Interviews, Focus Testing, And Surveys) (R422)

Set Aside

Total Small Business Set-Aside (FAR 19.5) (SBA)

Timeline

1
Posted
Jun 11, 2026
2
Submission Deadline
Jun 15, 2026, 2:00 PM

Qualification Details

Fit reasons
  • NAICS alignment with historical contract wins in similar service areas.
  • Scope strongly matches core technical capabilities and delivery model.
Risks
  • Past performance thresholds may require one additional teaming partner.
  • Potential clarification needed on staffing minimums before bid/no-bid.
Next steps

Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.

Quick Summary

The Department of Commerce's National Travel and Tourism Office (NTTO) is seeking proposals for a comprehensive, data-driven assessment of the economic impact of tourism related to the FIFA World Cup 2026 on the U.S. economy. This is a Total Small Business Set-Aside opportunity. Proposals are due June 15, 2026, at 10:00 AM EST.

Scope of Work

The objective is to provide defensible, transparent, and actionable analysis to support leadership decision-making and stakeholder engagement. The study will assess national and regional impacts, including visitor spending, tourism-related economic activity, sector-specific effects, employment impacts, and implications for U.S. travel exports and international visitation. Key tasks include:

  • Project Management
  • Study Design and Methodology
  • Data Collection, including Visitor Survey and Primary Data Collection
  • Economic Impact Analysis
  • Travel Export, Tourism, and Investment-Related Analysis
  • Regional and Host-City Analysis
  • Scenario Modeling
  • Reporting, Visualizations, and Communications Support

Contract Details

  • Type: Firm-Fixed-Price Purchase Order, issued under Simplified Acquisition Procedures.
  • Period of Performance: 12 months from the date of award.
  • Set-Aside: Total Small Business.
  • NAICS Code: 541910, Marketing Research and Public Opinion Polling.
  • Place of Performance: Primarily at the Contractor's facilities, with fieldwork required at selected FIFA World Cup 2026 U.S. host cities and other relevant locations. Remote/telework is authorized for certain activities.

Submission & Evaluation

  • Submission Method: Electronic format only, via email to Omar Mohamed (OMohamed@doc.gov).
  • Quotations Due Date: Monday, June 15, 2026, at 10:00 AM EST.
  • Quotation Validity: 120 calendar days.
  • Format Limitations: Maximum 10 pages for the Technical Quotation and 3 pages for the Price Quotation, with specific font and margin requirements.
  • Evaluation Factors: Best Value Tradeoff source selection process. Technical and Past Performance are significantly more important than price.

Key Requirements

The contractor must develop and implement a Quality Control Plan (QCP), maintain an adequate workforce, and ensure personnel possess specific education, experience, and technical capabilities in economic impact analysis, tourism analysis, survey design, data analysis, and project management. Reports and deliverables must be timely, complete, accurate, and incorporate Government feedback. Travel is authorized and reimbursable with preauthorization.

People

Points of Contact

Omar MohamedPRIMARY

Files

Files

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Versions

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Combined Synopsis/Solicitation
Posted: Jun 11, 2026
NTTO - World Cup Analysis | GovScope