Oklahoma Army National Guard Recruiting and Retention Advertising Marketing Agreement
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Department of the Army, on behalf of the Oklahoma Army National Guard - Recruiting and Retention Battalion (OKARNG – RRB), intends to award a sole-source contract for a strategic advertising and marketing initiative. This partnership leverages the high visibility of the Oklahoma Secondary School Activities Association (OSSAA) championship events to increase brand recognition and generate qualified leads for military recruitment. Responses are due February 4, 2026.
Scope of Work
The campaign focuses on the 2026 OSSAA wrestling and winter sports championships, utilizing three primary channels: on-site venue branding, broadcast media, and digital platforms. Key deliverables include:
- Wrestling Presenting Sponsorship: Exclusive logo placement on 48 trophies and coach awards, co-branded media backdrops, and the opportunity for recruiters to present awards at 12 winning schools.
- Winter Sports Marketing: LED signage, 30-second videoboard spots, full-page game program advertisements, and PA announcements during basketball, swimming, and wrestling championships.
- Digital & Communications: Branding on all OSSAA merchandise, website logo placement, and inclusion in all school-wide email communications and press releases.
Contract & Timeline
- Type: Sole Source (Simplified Acquisition Procedures)
- Proposed Contractor: Teall Properties Group, LLC (TPG)
- Period of Performance: February 2026 – March 2026
- Set-Aside: None (Sole Source)
- Response Due: February 4, 2026
- Published: January 29, 2026
Evaluation
This is a sole-source acquisition justified under Simplified Acquisition Procedures. Market research indicates that Teall Properties Group, LLC (TPG) holds the exclusive license for advertising and marketing sponsorships for all OSSAA post-season events, making them the only source capable of meeting the requirement.
Additional Notes
The primary objective is to engage a key demographic of potential recruits and their influencers (parents, coaches, and educators) during high-traffic athletic events.