OR RRB Proactive Lead Generation Marketing Platform
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Department of the Army, specifically the W7NW USPFO ACTIVITY OR ARNG, is issuing a Solicitation for an OR RRB Proactive Lead Generation Marketing Platform. This platform requires a specialized advertising medium utilizing registrar-verified data to identify eligible candidates. This opportunity is a Total Small Business Set-Aside. Proposals are due by April 23, 2026.
Scope of Work
The requirement is for a proactive lead generation marketing platform. This platform must employ a specialized advertising medium capable of utilizing registrar-verified data to accurately identify and target eligible candidates for specific programs or initiatives.
Contract & Timeline
- Type: Solicitation
- Set-Aside: Total Small Business Set-Aside (FAR 19.5)
- Product Service Code: R701 (Advertising Services)
- Response Due: April 23, 2026, 6:00 PM EDT
- Published: April 17, 2026, 9:42 PM EDT
Evaluation
As a Solicitation, this opportunity will involve a competitive evaluation process to select the most suitable offeror based on the criteria outlined in the full solicitation documents.
Additional Notes
For any inquiries, please contact Richard Harvey at richard.a.harvey5.civ@army.mil or 971-355-4217. Interested parties should refer to the full solicitation documents for complete details and submission instructions.