Professional Education Training Program
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Department of the Army, specifically W6QM MICC-WEST POINT, is soliciting proposals for a Firm Fixed-Price contract to provide a Professional Marketing Training Program for its Army Enterprise Marketing Officers (FA58s). This unrestricted opportunity aims to enhance proficiency in the latest marketing practices and techniques. Offers are due by May 20, 2026, at 12:00 PM.
Scope of Work
The contractor shall provide all personnel, services, equipment, and materials necessary to deliver a comprehensive "Professional Marketing Training FY26" program. Key requirements include:
- Developing and delivering a 5-day enterprise-level marketing training curriculum for approximately 30 trainees per session.
- Providing all necessary resources, including personnel, equipment, supplies, facilities, tools, and supervision.
- Developing and implementing a Quality Control Plan (QCP).
- Providing digital and physical training materials, accessible online for at least six months post-training.
- Conducting training at a government-cost-free location within five miles of AEMO HQ in Chicago, IL (Evanston, IL 60208 is listed as place of performance).
- Providing two meals (breakfast and lunch) and refreshments during training days.
- Ensuring all personnel undergo Army-directed background investigations.
- Specific training topics include "Selling the Army's Value Proposition," "Strategic AI Use," "Overcoming Resistance to AI," "The Current State of AI," and "Communication Strategies."
Contract & Timeline
- Opportunity Type: Combined Synopsis/Solicitation
- Contract Type: Firm Fixed Price
- Period of Performance: June 1, 2026, to May 31, 2027
- Set-Aside: Unrestricted
- NAICS Code: 611430 (Educational Support Services)
- Solicitation Issue Date: May 6, 2026
- Questions Due: May 11, 2026, 12:00 PM (to Jarrod Bowsky at jarrod.bowsky.civ@army.mil)
- Offer Due Date: May 20, 2026, 12:00 PM
Submission & Evaluation
Interested vendors must submit a Capability Statement detailing how tasks outlined in the Performance Work Statement (PWS) will be completed, along with their quote. Award will be based on a Lowest Price Technically Acceptable (LPTA) source selection process, integrating assessments of Technical, Past Performance, and Price factors.
- Technical Factor: Requires demonstration of 10 years of professional experience and the ability to obtain/maintain necessary equipment and personnel.
- Past Performance Factor: Must be recent (within 3 years) and relevant.
- Price Factor: Evaluated for reasonableness, completeness, and balance.
Additional Notes
The solicitation incorporates various FAR and DFARS clauses by reference. The detailed Performance Work Statement (PWS) is attached and provides comprehensive requirements for this non-personal services contract.