Prospect Messaging Licenses

Quick Summary

The Department of the Navy, specifically the Marine Corps Recruiting Commands (MCRC), is soliciting proposals for Prospect Messaging Licenses. This Total Small Business Set-Aside opportunity seeks an information system platform to enable SMS text messaging for recruiters across the six Marine Corps Districts (MCD) in the United States and its territories. The system must support up to 40,000 SMS text messages per month and comply with Personally Identifiable Information (PII) safeguarding policies. Proposals are due April 8, 2026.

Scope of Work

This requirement involves the procurement of a firm-fixed price contract for a commercial off-the-shelf (COTS) mobile device management capability for SMS text messaging. The contractor will purchase up to 350 software licenses annually for a duration of four years. The system must allow users to customize and automate content and communication, adhering to specified guidelines in Sections 4 through 6 of the PWS.

Contract & Timeline

• Contract Type: Solicitation (Indefinite Delivery, Indefinite Quantity - IDIQ)
• Set-Aside: Total Small Business Set-Aside (FAR 19.5)
• Duration: One (1) base period and three (3) option periods. Each purchased license will have a one-year period of performance from the date of order issuance.
• Response Date: April 8, 2026, 4:00 PM Z
• Published Date: March 9, 2026, 8:37 PM Z
• Place of Performance: Throughout the United States and its territories where the six Marine Corps Districts (MCD) are located.

Performance Standards / Metrics

The platform must support sending and receiving up to 40,000 SMS text messages per month per license. It must provide a management dashboard for program oversight, reporting, and analysis of return on investment, including near real-time conversation monitoring and filtering. The system should aim to produce higher lead-production rates and increase recruiter productivity, displaying metrics such as total outgoing messages, responses, and the nature of responses (positive, negative, or interest).

Special Requirements

• Data Security & Compliance: Compliance with PII safeguarding policies, Privacy Act of 1974, DON Privacy Act Program, DoD Risk Management Framework (RMF), NIST SPs (500-320, 800-53, 800-61, 800-92, 800-182, 1800-19), Information Impact Level 4 (Controlled Unclassified Information - Privacy Information), and OMB FedRAMP Policy Memo. Prohibition from selling or sharing data without approval. Cyber incident notification within 72 hours.
• System Capabilities: Ability to upload lists, identify duplicates, support drip campaigns, create/update data as a single source of record, compatibility with MCRC's June 2020 End User Device (EUD) baseline (Windows 10, Chrome, Edge, IE11, Android), utilization of a DODIN-trusted Certificate Authority, tagging/managing/tracking SMS campaigns, "Text to Apply" functionality, "wildcard" for bulk messaging, provision of a generic phone number, and voicemail inbox for the SMS number.
• Contractual: Contractor must establish a single management focal Point of Contact (POC), be subject to government security assessments, provide help desk capability with on-call training, maintain message records for at least three years, and assign all intellectual property rights to the U.S. Government/Marine Corps.

Points of Contact

• Primary: KERRY SMITH (kerry.o.smith.civ@usmc.mil)
• Secondary: Kacy Mohead (kacy.m.mohead@usmc.mil)
• Government Technical POC: Mrs. Aria Galloway (aria.galloway@marines.usmc.mil)