Purchase of CMA Fest Sponsorship

Solicitation / RFP / RFQ

This solicitation is for the Navy Recruiting Command (NRC) to procure sponsorship for the Country Music Association (CMA) Fest. The objective is to engage with individuals who share Navy values and support U.S. Navy recruiting efforts. The event is a significant cultural event drawing a large, diverse audience, particularly from key recruiting regions in the South and Midwest.

• Activation Footprint: A 20' x 20' indoor space at the Fan Fair X for activation.

• Included Benefits: Rights to CMA Fest IP for approved commercial and promotional use, hyperlinked logo placement on CMA Fest website and mobile app, inclusion on the Activities page, inclusion in festival press releases and on-site sponsor signage, and access to select CMA Fest partner engagement opportunities.

• Hospitality Assets: A $5,000.00 credit per year for ticket purchases from CMA's Partnership Team, subject to availability. Tickets are for consumer promotions, employee incentives, or business hosting and may not be resold.

• Period of Performance: 4 June 2026 to 31 August 2026.

• Pricing Arrangement: Firm Fixed Price.

• Place of Performance: Nissan Stadium, 1 Titans Way, Nashville, TN 37213.

• Offer Due Date: 04 May 2026, 12:00 PM.

• Solicitation Number: N0018926QD079.

• Contact for Information: Ian Tupaz, ian.j.tupaz.civ@us.navy.mil, 771-229-3553.

• Payment Instructions: Via Wide Area WorkFlow (WAWF).

• The acquisition is listed as UNRESTRICTED.

• NAICS Code: 561920, Size Standard: $14 Million.

• This is a combined synopsis/solicitation.

• Federal Acquisition Regulation (FAR) clauses 52.212-1, 52.212-4, and 52.212-5 are incorporated by reference and attached.

• Defense Federal Acquisition Regulation Supplement (DFARS) clauses are also incorporated by reference and attached.

Solicitation / RFP / RFQ

This document is a Justification for Sole Source procurement for participation in the Country Music Association (CMA) Fest. The Navy seeks to leverage this event as a strategic opportunity for recruiting engagement, brand storytelling, and national exposure to a broad, mainstream American audience. The event is described as a cornerstone of American music culture, drawing over 90,000 attendees daily.

• Activation Footprint: A 20' x 20' indoor Fan Fair X activation space. The Navy is responsible for build and execution costs.

• Included Benefits: Rights to CMA Fest IP for approved commercial and promotional use, hyperlinked logo placement on the CMA Fest website and mobile app, inclusion on the Activities page (web + app), inclusion in festival press releases and on-site sponsor signage, and access to select CMA Fest partner engagement opportunities.

• Hospitality Assets: A $5,000.00 credit per year to purchase tickets for the Event at face value, subject to availability. Tickets may be used for consumer promotions, employee incentives, or business hosting needs, but not for resale. All ticket use is subject to CMA approval and event ticket terms.

• Period of Performance: June 4, 2026, to August 31, 2026.

• Contract Type: Sole source service requirement.

This document is a justification for a sole source procurement, indicating that competition is precluded. Therefore, standard proposal submission and evaluation criteria are not detailed here.

This procurement is restricted to a single source, the Country Music Association Inc., as they are identified as the sole entity managing the CMA Fest event and providing the required access and benefits to the U.S. Navy.

• The document explicitly states that there are no substitutes available for the supplies or services.
• Market research confirms that the Country Music Association Inc. is the sole organization managing the event, including access, location, and partnerships.
• The services are described as compatible in all aspects (form, fit, and function) with existing systems, though this is noted as not applicable for a service requirement.