R701--Billboard Advertising Veteran Outreach
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Department of Veterans Affairs (VA), specifically the Dayton VA Medical Center, is seeking proposals for Billboard Advertising Veteran Outreach Services under a firm-fixed-price, one-year contract. The objective is to increase awareness of VA benefits and services among unenrolled Veterans in the Greater Dayton/Miami Valley area, OH, targeting specific demographics. Quotes are due May 20, 2026.
Scope of Work
The contractor will design and implement a comprehensive billboard advertising campaign utilizing both static and digital billboards across the Dayton VA's 17-county catchment area, including rural regions and near Wright-Patterson Air Force Base. Key requirements include:
- Achieving no less than 18 million total impressions for the campaign.
- Maintaining a target cost per thousand impressions (CPM) of no more than $5.
- Deploying at least five static and three digital billboards.
- Utilizing geo-targeting capabilities to reach Veterans aged 18-55, women Veterans, and those in rural areas.
- Providing real-time reporting on impressions, monthly performance, and ROI analysis.
- Developing creative content in conjunction with Dayton VA approval.
- Training Dayton VA Public Affairs personnel on digital billboard messaging and access.
- Developing and maintaining an effective Quality Control Plan (QCP).
Contract Details & Timeline
- Contract Type: Firm Fixed Price
- Period of Performance: Anticipated June 1, 2026 – May 31, 2027 (one year)
- Place of Performance: Greater Dayton/Miami Valley area, OH
- Product Service Code: R701 (Advertising Services)
- NAICS Code: 541810 (Advertising Agencies)
- Response Due: May 20, 2026, 12:00 PM ET
- Published: May 4, 2026
Eligibility & Evaluation
This is a Combined Synopsis/Solicitation (RFQ). Small businesses and Service-Disabled Veteran Owned Small Businesses (SDVOSBs) are encouraged to respond, with SDVOSBs requiring VIP database verification. Evaluation will be based on Best Value, considering technical capability, price, and past performance. Technical and past performance are more important than price. The government intends to award to the lowest-priced, technically acceptable offer. Offerors must provide at least two past performance references from the last five years, similar in size and scope. SAM registration is mandatory.
Submission Instructions
All questions and quotes must be submitted via email to Jennifer.Nowak@va.gov.