R701 - Purchase of Digital Ad.
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Department of the Navy (NAVSUP Fleet Logistics Center Pentagon Directorate) intends to award a Firm Fixed-Price purchase order for a Digital Ad Campaign for the Navy Recruiting Command (NRC), Navy Talent Acquisition Group (NTAG) - Nashville, TN. This is a sole source procurement with the intent to negotiate with Nexstar Media Inc. d.b.a., KPLR (CAGE: 7XZL0). Responses from interested parties are due by March 9, 2026, at 12:00 PM EST.
Scope of Work
This opportunity is for the procurement of a Digital Ad Campaign to support the Navy Recruiting Command (NRC) and Navy Talent Acquisition Group (NTAG) in Nashville, TN. Specific line items and quantities are detailed in the attached solicitation document.
Contract & Timeline
- Type: Firm Fixed-Price Purchase Order
- Procedures: FAR Part 12 (Commercial Products and Services) and FAR Part 13 (Simplified Acquisition Procedures)
- NAICS: 711320 (Advertising Services), with a business size standard of $22 million
- Set-Aside: Sole Source (Authority: FAR 13.106(b) - only one responsible source)
- Period of Performance: April 19, 2026, to September 20, 2026
- Response Due: March 9, 2026, at 12:00 PM EST
- Anticipated Award Date: March 10, 2026
- Published: March 5, 2026
Evaluation
The Government intends to solicit and negotiate with only one source, Nexstar Media Inc. d.b.a., KPLR, based on the determination that it is the only responsible source capable of satisfying agency requirements. While this notice is not a request for quotes from other sources, the Government will consider information received by the response date solely for the purpose of determining whether to conduct a competitive procurement. A decision not to compete this action is at the Government's discretion.
Additional Notes
Quoters must be registered in the System for Award Management (SAM) database at http://www.sam.gov to be considered for award. Responses, including a completed copy of FAR provision 52.212-3 (Offerors Representations and Certifications - Commercial Items), should be submitted via email to Ian Tupaz at ian.j.tupaz.civ@us.navy.mil. Acceptable attachment formats include PDF, Microsoft Word, or Excel.