R701 - Spartan Race Advertising with Navy Recruiting Command (NRC)
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Naval Supply Systems Command (NAVSUP) Fleet Logistics Center (FLC) Norfolk - Pentagon Directorate, on behalf of the Navy Recruiting Command (NRC), intends to award a Firm-Fixed-Price sole source contract to Spartan Race, Inc. (CAGE: 7F5V5) for Spartan Race Advertising Services. This acquisition aims to support US Navy recruiting and outreach opportunities at Spartan Race events, as these services are exclusively available from Spartan Race, Inc. Interested parties may submit capability statements by March 30, 2026, for the Government's consideration.
Scope of Work
The required services include comprehensive advertising and promotional support at Spartan Race events, featuring:
- Prominent exposure within the Festival Village experience.
- Two mutually agreed-upon branded obstacles per event (e.g., Rope Climb, Extra Mile presented by the U.S. Navy).
- Activation space (20x20 ft booth) at up to 15 events for distribution, sampling, and recruiting.
- Co-branded Step-and-Repeat backdrop at the main stage.
- Four branded barrier jackets within the festival.
- MC announcements during each race.
- Sponsor logo inclusion on all Spartan start and finish arches.
- Opportunity for stadium content rights at Spartan stadium races.
- Complimentary race entries.
- Co-development of a press release to publicize the sponsorship.
- Dedicated Spartan account manager and bi-annual recap reports.
Contract & Timeline
- Type: Firm-Fixed-Price (Sole Source)
- NAICS: 541850 (Advertising Agencies)
- Period of Performance: April 1, 2026, through March 31, 2026 (Note: This appears to be an 11-month period as stated in the solicitation).
- Set-Aside: None (Sole Source to Spartan Race, Inc.)
- Response Due: March 30, 2026, by 12:00 PM EST
- Published: March 26, 2026
- Anticipated Award Date: March 31, 2026
Evaluation
This is a notice of intent to award on a sole source basis to Spartan Race, Inc. Information received from other interested persons will be considered solely for the purpose of determining whether to conduct a competitive procurement in the future. A determination not to compete is at the Government's discretion.
Additional Notes
Quoters must be registered in the System for Award Management (SAM) database (http://www.sam.gov/) to be considered for award. Capability statements should be submitted via email to Julia Ledbetter (julia.h.ledbetter.civ@us.navy.mil) in PDF, Microsoft Word, or Excel format.