R708--Digital and TV Advertising Veteran Outreach Dayton, OH VAMC
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Department of Veterans Affairs (VA), specifically the Dayton VA Medical Center, is seeking proposals for Digital and TV Advertising Veteran Outreach services. This Request for Quote (RFQ) aims to award a firm-fixed-price, one-year contract to increase awareness of VA benefits, programs, and services among unenrolled Veterans in the Greater Dayton/Miami Valley area. The target demographic includes Veterans aged 18-55, women Veterans, and those in rural areas, with a goal to enroll 2888 Veterans annually. Quotes are due May 20, 2026.
Scope of Work
The contractor will develop and implement a comprehensive advertising campaign across TV, radio, and digital platforms. Key requirements include:
- Digital Campaign: Achieve a minimum of 5 million impressions with a target cost per thousand impressions (CPM) not exceeding $7. Utilize platforms such as Facebook, X, and YouTube, employing geo-fencing for the 17-county catchment area. Real-time reporting on impressions, reach, clicks, and CTR is required.
- TV & Radio Campaign: Advertise on local TV and radio stations, including streaming/OTT, to reach targeted groups (rural, women, 18-55, unenrolled Veterans).
- Creative & Planning: Develop all creative content, subject to Dayton VA approval. Provide a detailed media plan outlining placement, times, and dates, ensuring 100% compliance with targeted demographics and geo-targeting. A finalized media plan incorporating government feedback is required.
- Reporting: Submit monthly reports on advertising status and a comprehensive final campaign report within 10 business days post-campaign completion.
Contract Details
- Contract Type: Firm-Fixed-Price
- Period of Performance: Anticipated June 1, 2026 – May 31, 2027 (one year)
- Place of Performance: Greater Dayton/Miami Valley area, including a 17-county catchment area, for the Dayton VA Medical Center, Dayton, OH.
- Set-Aside: None specified. Small Businesses are encouraged to seek assistance from PTACs.
Submission & Evaluation
- Response Deadline: May 20, 2026, at 12:00 PM Eastern Time.
- Submission: All questions and quotes must be submitted via email to Jennifer.Nowak@va.gov.
- Evaluation Factors: Best Value, considering Technical Capability, Price, and Past Performance. Technical and Past Performance are more important than Price. The government reserves the right to award without discussions.
- Past Performance: Offerors must provide a minimum of two past performance references for similar services within the last five years.
- Eligibility: Offerors must be registered in the System for Award Management (SAM). Service-Disabled Veteran Owned Small Businesses (SDVOSBs) seeking credit must be registered and verified in the Vendor Information Pages (VIP) database.
Additional Notes
This is a combined synopsis/solicitation issued as an RFQ under FAR Subpart 12.6 for commercial items. Electronic invoice submission will be required, with initial invoices mailed to the VA Financial Service Center.