RFI - Social Media Services

SOL #: OAA-26-00228Sources Sought

Overview

Buyer

Labor

Office Of The Assistant Secretary For Administration And Management

DOL - CAS DIVISION 5 PROCUREMENT

WASHINGTON, DC, 20210, United States

Place of Performance

Washington, DC

NAICS

Public Relations Agencies (541820)

PSC

Communications Services (R426)

Set Aside

No set aside specified

Original Source

https://sam.gov/opp/9f49581d1f684c3f9e5217a3c5c7661f/view

Timeline

Posted

Mar 30, 2026

Last Updated

Apr 16, 2026

Response Deadline

Apr 20, 2026, 5:00 PM

Qualification Details

Fit reasons

NAICS alignment with historical contract wins in similar service areas.
Scope strongly matches core technical capabilities and delivery model.

Risks

Past performance thresholds may require one additional teaming partner.
Potential clarification needed on staffing minimums before bid/no-bid.

Next steps

Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.

Quick Summary

The Department of Labor (DOL), specifically the Office of the Assistant Secretary for Administration and Management (OSPE), has issued a Request for Information (RFI) for Social Media Services. This RFI seeks to gather information on potential solutions to streamline publishing, governance, and reporting across official Bureau of Labor Statistics (BLS) social media channels. Responses are due by April 20, 2026, at noon ET.

Scope of Work

The DOL is looking for advanced social media tools and services to enhance its social media presence, collaborate with other DOL agencies, set performance standards, manage customer feedback, and utilize data for content improvement. The desired solution should provide access to a web-based social media management platform with features including:

Approval workflows and real-time content editing.
Advanced analytics and reporting (shareable).
Advanced monitoring and listening capabilities, including benchmark data.
Custom rules for inbox management.
Enterprise account grouping and permission management.
Social content calendar, unlimited publishing, and scheduling.
Campaign planning and support for unlimited social profiles across various networks (X, Facebook, Instagram, Threads, LinkedIn, YouTube, Bluesky, Pinterest, TikTok).
iOS & Android mobile applications.
Services for five (5) seats on the account.
In-depth social media monitoring around events and keywords.

Submission Requirements

Respondents must provide:

A company description, capabilities, and proposed approach.
Historical information on service provision, NAICS codes, business type, and size standard.
Confirmation of capability to meet the full scope, suggestions for improvement, and identification of potential risks (performance, technical, cost) or issues with the scope.
A cover letter with contact information.
Responses should be in Microsoft Word format, not exceeding 30 pages.
Rough Order of Magnitude (ROM) pricing information is also requested for planning purposes.

Contract & Timeline

Type: Request for Information (RFI) / Sources Sought
Set-Aside: None specified (market research stage); potential for small business set-aside or full and open competition.
Questions Due: April 6, 2026, by 12:00 PM EST
Responses Due: April 20, 2026, by 12:00 PM ET
Published: April 13, 2026

Important Notes

This is solely a Request for Information for market research and planning purposes and is not a Request for Proposals. The Government is not obligated to pay for information received or to award a contract based on this RFI. Offerors providing "Relevant" responses may be invited to demonstrate their approach or product to a Government panel.