RFI#1: Advertising Agency Services for Air Education and Training Command Recruiting

SOL #: AETCMA25RFI001Sources Sought

Overview

Buyer

DEPT OF DEFENSE

Dept Of The Air Force

FA3002 338 ESS CC

JBSA RANDOLPH, TX, 78150-4300, United States

Place of Performance

Place of performance not available

NAICS

Advertising Agencies (541810)

PSC

No PSC code specified

Set Aside

No set aside specified

Original Source

https://sam.gov/opp/5cc112753c8b439ebb5c4848d7d35a09/view

Timeline

Posted

Jun 20, 2025

Last Updated

Jul 11, 2025

Response Deadline

Jul 11, 2025, 11:00 PM

Qualification Details

Fit reasons

NAICS alignment with historical contract wins in similar service areas.
Scope strongly matches core technical capabilities and delivery model.

Risks

Past performance thresholds may require one additional teaming partner.
Potential clarification needed on staffing minimums before bid/no-bid.

Next steps

Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.

The Air Education and Training Command (AETC) is seeking information from qualified advertising agencies to provide full-service support for DAF recruiting efforts. This includes campaign strategy, creative development, media planning/buying, data-driven optimization, AI-driven personalization, and integration with AETC systems, ensuring compliance with DoD regulations and accessibility standards.