Social Media Manager
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Department of the Army, specifically W6QM MICC-JB Lewis-McChord, is conducting market research via a Sources Sought Notice to identify qualified small businesses capable of providing Social Media Manager services for I Corps at Joint Base Lewis-McChord (JBLM), WA. The Government desires to procure these services on a Small Business Set-aside basis, provided sufficient qualified small businesses respond. Responses are due March 4, 2026.
Scope of Work
The requirement is for comprehensive social media management and graphic design services to establish, maintain, and grow I Corps' brand presence across key social media/web platforms (Facebook, Instagram, X, LinkedIn, YouTube). Key tasks include:
- Content Creation & Management: Developing high-quality content, amplifying success stories, providing timely information, introducing the brand to target audiences, and creating welcome videos and detailed infographics.
- Community Management: Maintaining community engagement and conducting targeted digital engagement.
- Strategic Planning: Developing and implementing a social media engagement strategy, managing a monthly content publishing schedule, and supporting communication strategies.
- Reporting: Providing weekly, monthly, and annual reports to I Corps PAO and utilizing industry reports for benchmarking.
- Graphic Design: Supporting the development and creation of organic unique content, including graphics, photos, audio, and videos, ensuring high production quality.
Contract & Timeline
- Type: Sources Sought (Market Research)
- Anticipated Duration: Base year (Feb 18, 2026 – Feb 17, 2027) with four additional 12-month option years, potentially through February 17, 2031.
- Set-Aside: Desired Small Business Set-aside (market research to confirm).
- Response Due: March 4, 2026, 6:00 PM UTC.
- Published: February 19, 2026.
- Place of Performance: Primarily I Corps Headquarters, Joint Base Lewis-McChord, WA.
Special Requirements & Information Requested
Responders should indicate successful performance of relevant social media and graphic design work within the past three years, specifying if it was in-house or subcontracted. Personnel must meet minimum qualifications, including experience, English proficiency, working knowledge of Adobe Creative Suite and various social media platforms, and a bachelor's degree or equivalent experience. A U.S. Security clearance (SECRET) may be required. Familiarity with Army and DoD regulations governing social media and knowledge of Washington State cultural/regional activities is also required.
Responses must include:
- Company name, UEI, CAGE Code, address, Point of Contact, phone, and email.
- Small Business Status (all socio-economic categories).
- Primary NAICS Code(s).
- If 8(a), supporting office.
Submission Details
Responses must be submitted in Microsoft Word, Adobe PDF (searchable, copy/paste enabled), or Microsoft Excel format to Mr. Manuel Rosas at manuel.e.rosas.civ@army.mil. File sizes are limited to 5MB per document.