Sources Sought To acquire broadcast distribution rights to allow AFN to distribute and broadcast digitally
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Defense Media Activity (DMA), on behalf of the American Forces Network (AFN), is conducting a Sources Sought for market research to identify qualified vendors capable of providing broadcast distribution rights and 24/7 radio music services. This effort aims to support the AFN mission by distributing branded radio content and nationally syndicated audio to Department of Defense personnel and their families overseas. Responses, including a white paper and itemized budgetary estimate, are due by January 23, 2026, 4:00 PM EST.
Scope of Work
The requirement includes acquiring broadcast distribution rights for digital, terrestrial, and satellite distribution. Key services sought are:
- 24/7 Music Format Feeds: Professional, "lightly hosted," commercial-free programming across formats like Mainstream Country, New Rhythmic/Urban hits, and Seasonal/Holiday music, with technical integration into AFN systems.
- Content & Materials: Online access to imaging production materials, radio show preparation materials, and additional special audio programming, syndicated entertainment, news, and informational content.
- Research & Analytics: Access to US terrestrial and streaming music research services, specifically requiring direct access to a MediaBase portal (industry-equivalent services are not acceptable).
- Support Services: Technical, operational, and programming assistance, including 24/7 technical support and firmware/software updates. Contractors must provide necessary equipment such as satellite receivers and IP Audio streaming appliances, configured for a Government DODIN environment.
Contract & Timeline
- Type: Sources Sought / Market Research (not an RFP).
- Set-Aside: None specified at this stage. The government is conducting market research to determine the contract type and potential set-aside, which may include SBA SDVOSB Sole Source or direct award under the Simplified Acquisition Threshold.
- Response Due: January 23, 2026, 4:00 PM EST.
- Questions Due: January 16, 2026, 4:00 PM EST.
- Published: January 20, 2026 (Q&A), January 12, 2026 (Sources Sought Notice).
- Anticipated Performance Start: May 1, 2026, aligning with the March 22, 2026 satellite distribution sunset.
- Place of Performance: CAMPO SECO X, CA.
Evaluation
This notice is for planning purposes only. Responses will be used to gather information on potential contractors' capabilities and to inform the government's decision on the future contract vehicle and set-aside.
Additional Notes
There is no established budget estimate for this project at this time. Submissions are limited to 10 pages (single-spaced, 12-point type, 1-inch margins). The previous contract number was HQ0516-21-C-0004, awarded to Radio Networks, LLC.