Sponsorship Solicitation for MWR Elements of DAF Sports Programs

Form / Attachment / Pricing Sheet

This document outlines partnership opportunities with DAF Sports, detailing available sponsorship items and advertising platforms. It serves as a pricing sheet for potential partners.

Sponsorship Items:

• Warm Up Gear: $10k
• Duffle Bags: $4k
• Towels: $2.5k
• Water Bottles: $2.5k
• Headbands: $500
• Electrolytes: $500

Advertising Platforms:

• dafsports.com (USAF/USSF Sports Headquarters Site): $30k (280k Reach)
• myairforcellife.com (USAF/USSF MWR Headquarters Site): $15k (128k Reach)

Advertising Details:

• The listed value includes one year of advertising.
• Advertisers can choose one of the following ad formats:
  • 300 x 600 px and 72 DPI Standard Portrait
  • 970 x 250 px and 72 Banner
• Ads will be clickable and direct to the advertiser's site.
• All creatives must be supplied by the client.
• Creatives must include the disclaimer: "Paid Advertisement. No Federal endorsement of advertiser intended."

Custom Packages: Available upon request.

This document is relevant to potential bidders interested in sponsoring DAF Sports events or advertising on their platforms. It provides specific items, services, and associated costs, enabling bidders to assess the opportunity and prepare proposals or inquiries.

Solicitation / RFP / RFQ

This document solicits commercial sponsorship opportunities for Air Force Gaming (AFG), an official initiative of the United States Air Force. AFG aims to enhance the morale, welfare, and readiness of Airmen and Guardians through competitive and recreational gaming, fostering camaraderie and support within the Air Force community. This solicitation is for commercial sponsorship by a Nonappropriated Fund Instrumentality and does not obligate appropriated funds.

Sponsorship packages offer various levels of visibility and engagement, including:

• Website presence (shout-outs, logo placement on competition pages, dedicated sponsor pages)
• Social media engagement (shout-outs, logo placement)
• Press releases (shout-outs, logo placement)
• Live broadcast inclusions (shout-outs, ad reads, video ads, logo placement)
• Co-branded collateral (event banners, logo on jerseys, sponsored video series, player awards)

Sponsorship levels and associated costs are:

• Title: $150K
• Gold: $100K
• Silver: $50K
• Bronze: $25K

Additional opportunities include Season Sponsorship, League Sponsorship, and Event/Region Specific sponsorships. Tailored packages are available upon request.

Sponsorship proposals should be submitted at least one month in advance of the desired partnership start date. Contact information for the Sponsorship Specialist and DAF Gaming workflow is provided.

This is a solicitation for commercial sponsorship. Specific eligibility requirements for sponsors are not detailed, but the target audience is the Air Force community.

• AFG's audience demographic includes Active Duty and Civilian personnel, with a significant portion being male (55%), aged 18-34 (36%), and primarily using PC (59%).
• The initiative boasts substantial statistics, including over 41K social followers, 2M+ social impressions, 128K Discord voice minutes, 255K Discord text messages, 51.7K registered users, and 5.7K unique monthly site visitors.
• Key locations with high user numbers include Kadena (Japan), Ramstein (Germany), JB San Antonio (TX), and JB Langley (VA).

Form / Attachment / Pricing Sheet

This document is a Standard Commercial Sponsorship Agreement template used to outline the terms and responsibilities between a commercial sponsor and the Air Force Morale, Welfare and Recreation (MWR) Fund, a nonappropriated fund instrumentality (NAFI).

• Sponsorship Agreement Details: Defines the parties involved, the activity/event being sponsored, and the responsible party for inspection and acceptance.
• Sponsor Responsibilities: Outlines the financial and/or in-kind support the sponsor will provide, including the total value of the sponsorship.
• Recognition and Benefits: Details the recognition and limited advertising privileges the sponsor will receive in return for their support.
• Terms of Understanding: Includes critical clauses regarding ownership rights, use of government insignia, disclaimer requirements, submission of promotional materials for approval, restrictions on media rights, limitations on concessions, and prohibitions on on-site business transactions.
• Optional Clauses: Provides a range of pre-approved optional clauses that can be added to the agreement, covering areas such as alcohol sponsorship, financial services competition, after-action reports, right of refusal, indemnification, liability insurance, termination for default or convenience, hospitality tent rentals, and trademark licensing.

This document serves as a template for potential sponsors to understand the framework and conditions under which they can provide financial or in-kind support for Air Force events and programs. It details the expectations, limitations, and benefits for both the sponsor and the MWR Fund, guiding bidders on how to structure their sponsorship proposals and what terms to expect.