Sports marketing with Kansas City Royals MLB

Statement of Work (SOW) / Performance Work Statement (PWS)

The primary objective is to increase brand awareness of the Kansas Army National Guard (KSARNG) throughout the Kansas City Metro area, targeting demographics of 17-35 year olds. This initiative aims to enhance the KSARNG's brand through radio, television, and in-stadium signage, ultimately resulting in qualified recruitment leads.

The contractor will provide non-personal services for co-branded marketing initiatives. Activities include:

• Activation space and Kauffman Stadium usage.

• IP Rights, including logos and trademarks.

• Static and rotational stadium signage.

• In-game radio spots.

• Joint social media and digital marketing campaigns.

• Branded giveaways and merchandise.

• Display booths or interactive experiences at Stadium during home games.

• Cross-promotion via radio, TV, and digital broadcasts.

• Promotional nights and drill day activations.

• Contractor must comply with NGR 601-1, ARNG Style Guide/Graphic Standards, and Electronic and Information Technology Accessibility Standards.

• Monthly Status Reports (MSRs) are required, with a sample due at the post-award meeting and subsequent reports due by the end of each month (or by the 12th business day).

• Only National Guard specific trademarked logos and materials from the current media library are to be used.

• All placed content must comply with "NATIONALGUARD.COM" and be advertised on all placements.

• Service Contract Reporting (SCR) must be completed via www.sam.gov.

• The PWS covers services for advertising and brand exposure.

• Place of Performance: Kansas City, MO and/or Kansas City Kansas sports stadium.

• Contractor must provide all necessary personnel, equipment, supplies, facilities, transportation, tools, materials, and supervision.

• Contractor-provided vehicles and equipment must have a neat, professional appearance and meet all local traffic, safety, and environmental requirements.

• Non-disclosure agreements are required.

• Contractor must comply with security requirements, including Installation Access Control.

• Government has unlimited rights to all documents and materials produced under this contract.

Notice of Intent to Sole Source / Market Survey

This notice announces the Kansas Army National Guard's intent to award a sole source, Firm Fixed Priced contract to the Kansas City Royals Baseball Club LLC for sports advertising services. The primary objective is to increase brand awareness of the KSARNG within the Kansas City Metro area to support recruitment efforts.

The contractor will provide non-personal services for co-branded marketing initiatives. Activities include:

• Signage and in-game advertising

• Joint social media and digital marketing campaigns

• Branded giveaways and merchandise

• Display booths or interactive experiences at Stadium during home games

• Cross-promotion via radio, TV, and digital broadcasts The scope focuses on building brand awareness, supporting recruitment, and strengthening community ties.

• This is a Notice of Intent to Sole Source, not a Request for Proposal (RFP), Request for Quote (RFQ), or Invitation for Bid (IFB).

• No bid package, solicitation, specifications, or drawings are available.

• The North American Industry Classification System (NAICS) code is 711211 (Sports Teams and Clubs).

• The small business size standard is $47 Million.

This is a market survey to gauge industry interest and capabilities. Interested parties should provide the following information (limited to five pages):

1. Company Information: Name, Mailing Address, Contact Phone/Email, Cage Code, UEI.
2. Capability: Ability to perform at least 50% of the contract cost (excluding materials) with own employees.
3. Capacity: Current market condition, equipment, and human resource availability, and any workload constraints.
4. Business Size: Type of business and small business category (if applicable).

This notice seeks to gain knowledge of interest and capabilities from various industry members, including large and small businesses, to ensure adequate competition. The type of solicitation to be issued will depend on responses.

• Submittals are due no later than February 13, 2026, at 3:00 PM CST.
• Points of Contact: James D Sparkes (Contract Specialist) and Vernon L. Verschelden (Contracting Officer).