Statewide High School Advertising Services
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Delaware Air National Guard is conducting a Sources Sought market research to identify qualified firms for Statewide High School Advertising Services. This initiative aims to enhance brand awareness and support recruiting efforts among target-age demographics across approximately 15-16 high schools in Delaware. The government is seeking to determine the appropriate acquisition strategy, including the viability of a small business set-aside. Responses are due April 15, 2026, at 1700 EDT.
Scope of Work
The requirement involves providing comprehensive advertising services, including:
- Digital Advertising: Display of 20-second rotating digital advertisements on indoor gymnasium scorer’s tables during high-traffic athletic events.
- Static Banner Advertising: Provision, placement, and removal of indoor and outdoor banners (approx. 3’x5’ to 5’x6’) in high-visibility locations.
- Audio Announcements: Coordination and execution of Public Address (PA) announcements during select athletic events.
- Community Engagement: Facilitation of one "partnership night" or similar engagement event per school, per year, for recruiting personnel. The campaign will target specific high schools, including Smyrna, Indian River, Dover, Woodbridge, Lake Forest, Middletown, Ceasar Rodney, Appoquinimink, Concord, Mount Pleasant, Alex I du Pont, Brandywine, Padua Academy, Milford, and Sussex Central High Schools.
Contract Details
- Opportunity Type: Sources Sought
- NAICS Code: 541850 – Indoor and Outdoor Advertising
- PSC Code: R701 - Support- Management: Advertising
- Response Due: April 15, 2026, 1700 EDT
- Published Date: March 30, 2026
- Agency: Delaware Air National Guard, 166 Mission Support Contracting
Information Requested
Interested parties should submit a capability statement (limited to 5 pages) addressing:
- Company Information: Name, Address, UEI, CAGE Code, POC, SAM.gov registration, and PIEE/WAWF invoicing capability.
- Socio-Economic Status: Business size under NAICS 541850 and applicable small business categories (SDB, 8(a), SDVOSB, WOSB, EDWOSB, HUBZone).
- Capability and Past Performance: Narrative demonstrating ability to meet requirements, at least two relevant past performance examples within the last three years, and experience with high school districts/athletic departments, especially in Delaware.
- Specific Questions: Regarding exclusive advertising agreements with Delaware schools, ability to advertise in listed schools, and approach to verifying/reporting ad delivery.
Submission Instructions
Responses must be submitted electronically via email to Bryan Driscoll (Bryan.Driscoll.5@us.af.mil). The subject line should be "Sources Sought Response: High School Advertising - [Your Company Name]". Submissions should be a single PDF or Microsoft Word document.
Set-Aside
This is market research to determine the appropriate acquisition strategy, including whether a small business set-aside is viable. All small business categories are encouraged to respond.
Additional Notes
This is solely for information and planning purposes and does not constitute a solicitation. The Government will not pay for information received and will not provide feedback or evaluations on submissions.